The world, it seems, buys from the computer. If not making the direct purchase from the computer we, at least, go to the Internet to find where we can buy an item. The Total Retail Survey of 2016 looks at the buying habits of consumers and in the United States and Canada 40% and 38% respectively make decision purchases based on product and supplier reviews.
But, first they have to find you.
We just completed a quick study using five different computers that have had zero interaction with agricultural parts. In other words the words "Ag", "Tractor" and "Parts" were never used in any product search. We know because we picked people without any connection with agriculture. In each test we asked our subjects to do a search for "Ag Tractor Parts" just to see who and what popped up.
The good news is that several National Tractor Parts Dealer Association regular members showed up on the first page of the search. There were also paid advertising on the first page and that varied from computer to computer.
The bad news is that many of our members did not make the first, second or even the third page of the search. What can you do to improve your ranking and "findability"?
- Paid Google Ad Words - You can pay for keywords and that investment will drive your search results but, frankly, it's a gamble;
- Review Your Home Page - If the wording on your home page has not changed in some time the "search bots" look at that and think, "Nothing new here, let's move on!" It's critical that you alter, at least every month the wording on your home page and your "About Us" page. It will help get you found;
- Social Media Interaction - If all you are doing is Facebook it is not enough. It helps but remember, you are limited to your "Likes". To reach out further you'll have to invest in other platforms. You could start to Instagram parts tractors, combines and people you work with. You could do SHORT YouTube videos of a delivery or a parts tractor or a burned combine it all matters and making sure you have keywords in your description helps;
- Do a Blog - What better way is there for people to learn about your "back-story"? Tell about your founding, your experience, your customers...it all adds up.
- Don't Just Broadcast - If you do Social Media don't just broadcast your message but interact with others. Ask questions, do a poll, have some fun. People don't always want to be "sold" they just want to be human and interact.
Hope this helps move your SEO and your website ranking.