Over the past several weeks your NTPDA Board and Staff have been busy putting together our agenda for the 35th Annual Conference and Trade Show which will take place in Mobile, Alabama between January 17th and 20th of next year. (Plenty of time for you to get your flight arrangements, right?)
Along with our many social events we've got some great training and education planned. Here is a quick rundown:
"Going Beyond the Brand"
Coming back to NTPDA is one of our favorite and fun professionals! For those of you who have been with us for several years you may remember that Karen McCullough spoke to our group while we were in Florida. Gosh, has it been that long? Always entertaining and always enlightening Karen will share her thoughts about "Going Beyond the Brand". What does it really take to create a lasting and positive customer experience and what is the impact of making sure your customer engagement is positive. That is what some call your exterior brand. However, also important is your "interior brand". Making sure the people who work for and with you are able to extend a positive brand message in everything they do. Why? It all matters.
Karen will give you solid tips and ideas of how you can polish both your external and internal brand. Both are critical when considering profit potential.
We all know it...but do we pay attention to our "digital brand"? Joining us in Mobile will be Nicholas Longtin and Sydney Franklin from Arcstone. They will help you understand how to create a website that connects with your target audience and does more than just "sit there". There are many factors that go into web design from the way consumers read the content to the way consumers can now interact with your business. And, when you understand that first impressions matter, it's important that your website sends a positive and clear message the moment a customer makes a connection.
The "how" and "why" of website marketing. Yet another piece of valuable information you can take home and work on right away.
We hope you'll block out the dates and join us for an exciting adventure in January!