Technology

We REALLY Want You!!

OK, so you missed out on the free registration last month. Don't be sad. We get it...everybody is busy. But wait!  There's more!  Early But Wait Theres More
registration ends on November 30 and what does that mean for you?  Simple we'll knock off $150 bucks from your NTPDA20 Registration!  Rather than spending $450 (after 12/31) each registration is just $300.

Look, we really want you to join us for the business opportunities, networking and fun we'll have in Phoenix. Registration is easy and right here

Over the past week we've been on the phone with a number of our members who have already registered. The number one reason they've made plans to attend in January?  "Increase business!" and at the end of the day...isn't that what this is all about? Getting to know each other better and having more access to our suppliers and our fellow members. Sure, we'll have a great time, (just like we do every year) but the bottom line is YOUR bottom line. After all, we exist to bring value to our members...all our members!

So, don't delay. Register here for NTPDA20. Watch our Facebook Page for regular updates and if you use Twitter you can find us @NTPDA

And, yes, we'll keep bugging you because we've got a great line up of events and business education.  Plus...some special opportunities for you and your business to get noticed that you can use well after the Annual Conference and Trade Show. We'll be recording radio and video spots that you can take back with you...to promote your business on your social media channels and if you use radio spots back home.  The value of that exceeds $1,000 a crack.

Hope to see you in Phoenix in January!


Twitter Basics

Several weeks ago we shared with you that we've done a "social media audit" of our NTPDA members. Just to see what social media platforms they are using and what we might do to better help our members communicate with their customers. We've already looked at Facebook now a peek at Twitter. Twitter Logo 2019

We found a minority of our members on the Twitter Platform. Most likely that's because they may not be aware of how many people in agriculture are already there and think it's not worthwhile. Nothing could be further from the  truth. If you go to Twitter and search for #Farming #Agriculture #Harvest19 you'll find a host of farmers and ranchers there talking about their experiences. You'll also find some of the major equipment retail centers using Twitter to inform folks about their offerings, pricings, etc.

In other words: Twitter is a happening place.

So, let's set out some basics for Twitter use...ready?

  • Have a Plan - Just like with Facebook you need to have a plan for Twitter. What you want is to share information that farmers and ranchers find useful. That is a BUNCH better than using the platform simply for selling stuff. So, think about what you know about parts and agriculture that others might find useful and then create a calendar of what to talk about;
  • Your Business Blog - We've said for YEARS that every business should have a business blog that is attached to your website. That gives you more power from search engines AND you get to tell YOUR story in your own words. But then...what do you do with your blog?  Share it on Twitter. Again if you are sharing information farmers and ranchers find valuable...you win;
  • When to Tweet - We've always thought that the best times to Tweet is when your customers are active on their computers...makes sense right? However with so many farmers and ranchers using their phones to interact that means your customer isn't tied down to a computer screen. He or she might be waiting at the grain elevator or on the combine scrolling through social media and making comments.  Bottom line is that if you are active so too is your customer;
  • How to Tweet - You can jump on Twitter and create an account for FREE. However we think it's wise to purchase a subscription to a system that will allow you to manage your Twitter stream more effectively. There are several out there. We've used Hootsuite for years. It gives you the flexibility to follow others, schedule your Tweets and see what is going on at a glance;
  • Use Images - People respond to images more than just words. Make sure your Tweets have images most of the time; 
  • Tweet Often - Twitter is like a message board that constantly is moving. If you Tweet, say at 6:00AM but not again until Noon you've lost six hours of "eyeballs". We recommend tweeting at least eight to twelve times a day. By using your automated system that's pretty easy to do;
  • Don't Link to Facebook - OK...we know some of you do but your Tweet shows up like this: "facebook.com7476982" or something like that. The reader has NO idea what you've posted. Facebook and Twitter are two very different animals. If you are going to link to Facebook make sure you post what it's about;
  • Re-Tweeting - One of the best ways to engage is by retweeting posts you think are interesting and/or valuable. And, as a favor, always RT our Tweets...please;
  • Using the Hashtag - Once you've been on Twitter for a bit you'll get the hang of Hashtags. It's how to search for something or to keep a topic fresh. You can even set your search for a # Hashtag. For example, like in the opening of this post... #Agriculture put that into Twitter and see what people are talking about when it comes to topics.  This is really handy when you are at a trade show and there is a Hashtag for the event. NTPDA uses #NTPDA20 as the Hashtag for our upcoming annual meeting in Phoenix.

There you have it...some very basic thoughts about Tweeting for Business. As always let us know if you've got questions or comments. You can leave those here on this post!  Thanks for reading and being an NTPDA Member! 


Right to Repair Makes National News

The National Tractor Parts Dealer Association support the concept of "Right to Repair". Recently, during a campaign stop in Iowa a Sestak Farm Iowapresidential candidate spoke about "Right to Repair". Here is that story

Last week Insight on Business the News Hour was covering 2020 presidential candidate Admiral Joe Sestak (right in the photo) at a farm just outside of Des Moines, Iowa. Sestak was there to outline his agricultural policy. One of the highlights of his presentation was the "Right to Repair" issue. Following the talk the Business News Hour reported the following story: (To listen to this clip, click on the player.)

Right to Repair Clip NTPDA Sestak 2019


It is impressive that "Right to Repair" is on the radar screen of at least one of the 2020 presidential contenders. NTPDA is not endorsing any candidate for public office. We are simply sharing what was heard recently in Iowa and then shared across the county.


Planning Ahead for Mobile

Over the past several weeks your NTPDA Board and Staff have been busy putting together our agenda for the 35th Annual Conference and Mobile AL CrowdTrade Show which will take place in Mobile, Alabama between January 17th and 20th of next year. (Plenty of time for you to get your flight arrangements, right?)

Along with our many social events we've got some great training and education planned. Here is a quick rundown:

"Going Beyond the Brand"

Coming back to NTPDA is one of our favorite and fun professionals! For those of you who have been with us for several years you may remember that Karen McCullough spoke to our group while we were in Florida. Gosh, has it been that long? Always entertaining and always enlightening Karen will share her thoughts about "Going Beyond the Brand". What does it really take to create a lasting and positive customer experience and what is the impact of making sure your customer engagement is positive. That is what some call your exterior brand. However, also important is your "interior brand". Making sure the people who work for and with you are able to extend a positive brand message in everything they do. Why? It all matters. 

Mobile AL Night ShotKaren will give you solid tips and ideas of how you can polish both your external and internal brand. Both are critical when considering profit potential.

"Online Excellence"

We all know it...but do we pay attention to our "digital brand"? Joining us in Mobile will be Nicholas Longtin and Sydney Franklin from Arcstone. They will help you understand how to create a website that connects with your target audience and does more than just "sit there". There are many factors that go into web design from the way consumers read the content to the way consumers can now interact with your business. And, when you understand that first impressions matter, it's important that your website sends a positive and clear message the moment a customer makes a connection.

The "how" and "why" of website marketing. Yet another piece of valuable information you can take home and work on right away.

We hope you'll block out the dates and join us for an exciting adventure in January! 


NTPDA President Featured on The Business News Hour

While we were at our Summer Board Meeting in Minneapolis our NTPDA president, Scott Schelling was featured on Insight on Business the Scott Schelling IOB July 2018 News Hour where he talked about the National Tractor Parts Dealer Association, the business of buying and selling tractor/agricultural parts, technology and the efforts the NTPDA goes to as we boost the value of membership. You can listen in by clicking on the player that was provided to us by the Business News Hour:

We had a great meeting and our plans for the Annual Meeting and Trade Show are being worked on every day. We look forward to seeing you in Alabama early next year. Watch this space, our Facebook Page and Twitter for more details.

Thank you for coming by!