Marketing & Advertising with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse has been coming to our annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by our members. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.  Enjoy...

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 

It's Going To Be Awesome!

Very soon we're going to be sending out a link, by email, to those of you who have registered for our Annual Conference and Trade Show scheduled for January 19 - 21 in Nashville. The link will take you to the Whova Event & Conference App which will give you the power to communicate with other conference attendees, post photos, make appointments, check the agenda, gather contact data at the trade show booth, experience some great contests and more. This also means that we'll be going mostly paperless in January.

Over the summer Kim has been working on making sure this will be a positive experience and we're almost at launch. When you get your notice via email you can start to build your profile in the app. That would include your photo, details about your company, contact information, etc. 

One more thing. The Whova App also allows you to market your company to attendees. Yes, there is advertising space that scrolls from page to page. The Board has recommended that  advertising space be sold to our membership at $500 per advertiser and we already have two spots taken!  You can advertise your website, special deals and more. It's a new and exciting way to market your company to our membership. And, the app stays live for weeks after the event. If you would like to claim an advertising spot connect with Kim by email, [email protected] or me at [email protected] and we'll get you hooked up.

Also a reminder that you can register for our Annual Conference and Trade Show now and save.  Here is that link, and check out how fancy this looks...also another big change. 

We hope you'll engage with this new technology because it will truly enhance your experience. So, you know, I've used the Whova App at several national events and it's really slick.  Be watching for your email invite and thank you for being a member!

Michael & Kim

The Russell Tractor Parts Story with Pat Russell

Recently the NTPDA Board traveled to Scottsboro, Alabama for our Summer Board Meeting. Hosting us was Russell's Tractor Parts with NTPDA President Trey
Russell and former President Pat Russell.  It was a resounding success and our Board really enjoyed the time in Scottsboro. It also gave us a chance to sit down with Pat to learn more about the company, who they serve and the many changes he's seen. Pat has been pushing iron for years and now, in partnership with Trey, he took us back to the beginning. We talk about the growth of the company, how family plays into the success and so much more. Here then is the story of Russell's Tractor Parts  Enjoy...we sure did!  To listen just click our player. 

This is one of a continuing series of stories about our NTPDA Members.  As always, should you have some news for us let us know.  We're always open to learning more and sharing your stories. You can connect with us by sending an email to [email protected]  And, thanks for being a member...it does matter! 

Meet Our Members - Caterina Ciani & Agri Parts

The wonders of technology can put people together from all over the planet. Today we're in Bologna, Italy with our guest Caterina Ciani the marketing person for Agri Parts. (Who joined NTPDA late last year.) Caterina moved from South Africa to Italy and landed a job with Agri Parts. We talk a bit about this manufacturing hub in the northern part of the country, plus the family business aspect of the company and the issue of high quality parts for agriculture.  We'll also chat a bit about how the company has been able to drive new sales records. A delightful conversation...join us. Oh, and if you've got news about your business let's talk! We would love to share your story. 

Thanks for coming by!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

Meet Our Members - Farmers Business Network

Back in January we were in Kansas City for the Annual Conference and Trade Show of the National Tractor Parts Dealer Association. One of the attendees was the Farmers Business Network (FBN) a brand new NTPDA Member. Anxious to learn what this California based company was about we invited Charles Barron, one of the founders, to give us the story.  And what a story this is. Click though to learn how FBN is reimagining the world of agriculture from buying and selling to insurance to loans and soon equipment and parts. I promise you that you'll learn some things about the world of farmers and ranchers you did not know.  This is all about maximizing profits in a new way.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 

 

Meet Our Members - Fastline Marketing Group with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish
it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City that took place during our Annual Conference and Trade Show this past January. Oh, and you'll learn a bit about Todd's father who was a news anchor for years in Illinois.  Enjoy!  

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

Meet Our Members - Tractor-Line with Alex Ho

Technology can be our friend...sometimes. Stay with us on this as you are about to meet Alex Ho the director of sales and marketing for Tractor-Line a company based in Malaysia. The company has been in operation since 1989 and isn't limited to just manufacturing but the entire  process from design to production, machining to engineering, raw materials to finished goods and packaging. 

In addition the company specializes in a host of tractor parts hydraulic to axles, cylinders to buckets. Alex tells us their products are equal or better than some OEM parts. Finally Tractor-Line has the capacity to service global customers and seeking relationships with wholesalers, dealers, parts importers, and brands for OEM collaboration in industries that include construction, forestry, mining and agriculture. As a member of the National Tractor Parts Dealer Association (NTPDA) the company is seeking new frontiers for their services. Here is Alex: 

Thanks for listening and thank you for being an NTPDA Member!

 

Agri Parts - Meet Our Members

Part of the NTPDA mission is to give voice to our members and help them expand their business. Today you'll meet one of our newest members, Agri Parts a family owned company based in Bologna, Italy. It's an area that has been dubbed "Motor Country" because of the high level of manufacturing including Ferraris and Lamborghinis. Here you'll meet John Danielson the Agri Parts representative based in Wisconsin and learn more about what they sell, their expansion goals, new technology on their website and why the Malone Family joined the National Tractor Parts Dealer Association. Meet John: 

Thanks for listening and remember, if you've got news about your NTPDA Member Business make sure you reach out to us with the story. We'd love to tell it. You can call us at 1-877-668-0900.  For more Member Stories and some Member Memories visit our website NTPDA.com and check our Blog! 

All States Ag Parts Expands...Again!

National Tractor Parts Dealer Association (NTPDA) member All States Ag Parts has announced the acquisition of Hoye Tractor Parts. The company is located in Iowa Park, TX and specializes in new aftermarket and used parts for Yanmar tractors. Hoye Tractor Parts is predominantly a web-based sales company.

With this acquisition, All States Ag Parts now operates 22 locations in North America including 15 tractor, combine and construction equipment salvage yards. 

John Dyke, CEO of All States Ag Parts said in a release, “Hoye Tractor Parts will add over 200,000 Yanmar after market tractor parts to our product line along with a solid line of used Yanmar parts. This acquisition will tremendously improve our opportunity to serve that segment of our customer base as well as improving our service times in Texas.”

Dyke added that the former owner, Aaron Murray, will remain in place as the manager during the transition of ownership. All other Hoye Tractor Parts employees are being offered jobs with All States Ag Parts. The Iowa Park, TX location will continue to operate under the Hoye Tractor Parts name.

“We are very excited to be working with All States Ag Parts,” said Murray, “All States has a much broader distribution network for parts to help us gain additional market share for our product line."

Congratulations and best wishes from all of us who make up the National Tractor Parts Dealer Association!

About All States Ag Parts - All States Ag Parts is the leading supplier of agricultural parts in North America and carries used, new aftermarket and remanufactured parts for tractors, skid steers, combines and other ag equipment. Parts are stocked for virtually all brands of equipment including John Deere, Case IH, Ford, New Holland, Allis Chalmers, Massey Ferguson, Agco, Hesston and many more.

Hoye Tractor Parts can be reached at 940-592-0181 or online at HoyeTractor.com

All States Ag Parts can be reached at 877-530-4430 or on-line at TractorPartsASAP.com

 

Member Profiles - Reliable Aftermarket Parts with Rob Perry

As part of our ongoing series "Meet Our Members" the National Tractor Parts Dealer Association (NTPDA) offers you this look at not one but two members. One a regular NTPDA Member and the other an Associate Member both doing business in the world of ag parts, construction parts and even..."toys".

There is a vast business out there that flies under the radar of those who live in our urban areas unless, of course, you are into major urban farming like they are doing in Detroit. Here you'll meet Rob Perry who is in charge of sales and marketing for both Reliable Aftermarket Parts and their wholesale division AIC Replacement Parts. Both based in Michigan but doing business world-wide.  Here we talk about the business of agricultural and construction parts their involvement with the National Tractor Parts Dealers Association (NTPDA) and more.

And as a bonus here is a recent video that will give you a look at the backstory.

 

As always, we're here to help our members grow and become even more successful. If you've got a story for us...let us know and we'd be happy to profile your business as well.  You can reach us, by phone: 877-668-0900. Thanks for listening and for being an NTPDA Member!