Sales

Using All the Tools

We enjoy finding news about our NTPDA Members and when we were checking the Internet came across this great article from The Detroit News about our
Steiner Logoassociate member Steiner Tractor Parts.  If you want to go and read the article go ahead but promise to come back!

What we liked about this was how well the article focused on the lifestyle of repairing old tractors and how that hobby has grown into a huge business: "What started as a four-page flyer...has grown into a 616 page phone-book size catalog..."  This is also a great example of something called "Earned Media" or sharing a story with reporters and then following up to make sure it's carried.  Remember this is in The Detroit News, not a rural publication but valuable in helping them build their brand.

And that's not all. A visit to the Steiner Tractor Parts website told us their crew is using all the marketing tools they can to increase their "findability". From Pinterest (Yes...Pinterest!) to Facebook and YouTube our friends at Steiner understand that marketing to multiple segments of the community pays off.

We just thought you might find it interesting and helpful as you continue to build your online and in person business.

Hope you had a fantastic Independence Day Holiday!


Paying Attention to your SEO?


SEO ImageThe world, it seems, buys from the computer. If not making the direct purchase from the computer we, at least, go to the Internet to find where we can buy an item. The Total Retail Survey of 2016 looks at the buying habits of consumers and in the United States and Canada 40% and 38% respectively make decision purchases based on product and supplier reviews.

But, first they have to find you.

We just completed a quick study using five different computers that have had zero interaction with agricultural parts. In other words the words "Ag", "Tractor" and "Parts" were never used in any product search. We know because we picked people without any connection with agriculture. In each test we asked our subjects to do a search for "Ag Tractor Parts" just to see who and what popped up.

The good news is that several National Tractor Parts Dealer Association regular members showed up on the first page of the search. There were also paid advertising on the first page and that varied from computer to computer. 

The bad news is that many of our members did not make the first, second or even the third page of the search. What can you do to improve your ranking and "findability"?

  • Paid Google Ad Words - You can pay for keywords and that investment will drive your search results but, frankly, it's a gamble;
  • Review Your Home Page - If the wording on your home page has not changed in some time the "search bots" look at that and think, "Nothing new here, let's move on!" It's critical that you alter, at least every month the wording on your home page and your "About Us" page. It will help get you found;
  • Social Media Interaction - If all you are doing is Facebook it is not enough. It helps but remember, you are limited to your "Likes". To reach out further you'll have to invest in other platforms. You could start to Instagram parts tractors, combines and people you work with. You could do SHORT YouTube videos of a delivery or a parts tractor or a burned combine it all matters and making sure you have keywords in your description helps;
  • Do a Blog - What better way is there for people to learn about your "back-story"? Tell about your founding, your experience, your customers...it all adds up.
  • Don't Just Broadcast - If you do Social Media don't just broadcast your message but interact with others. Ask questions, do a poll, have some fun. People don't always want to be "sold" they just want to be human and interact.

Hope this helps move your SEO and your website ranking.

 


Want To Make A Bet?

You Can’t Build A Business From Your Couch Gut on Couch

Coming up in Kansas City you’re going to receive REAL VALUE for your Membership in NTPDA and REAL VALUE with the Marketing Masters Bootcamp. So, why is this different and what can you expect?  Glad I asked. 

Want to make a bet?  

Understand that never have I sold a tractor part. Never! However my bet is that I can sell it or a thousand other products/services better than you and grow a business faster. How can that be true?  Because I understand there are THREE ways to grow a business…any business: 

  • Drive potential customers using a purpose driven marketing mix;
  • Improve existing sales techniques that convert lookers into buyers;
  • Extract more revenue from each of your existing customers.

There it is, three things you’ll learn to do during the Marketing Masters Bootcamp in Kansas City in January.  A program that sells for $500 per person at seminars across the nation…yours FREE with your registration to NTPDA16. 

You can stay home and do the same old thing that boosts sales by (maybe) six to eight percent or you can come and learn proven methods that can, if you work it, boosts your bottom line by thirty to fifty percent. 

If you click here or on my friend on the couch you'll still save money on your registration!

It’s your call...See you in Kansas City!

 


Tick, Tick - Don't Blow $75

 

Click Mr. Money to get to the Early Bird Registration Page!
Hey, It's TIME!
In a couple of days you'll lose your chance to save $75. So? So, what can you buy with $75?  We crunched some numbers and found that seventy-five bucks buys:
See that seventy-five bucks is worth it but you've got to register for the Annual Meeting and Trade Show before November 30th!
How do you do that?  Easy!  Here is your LINK to the Early Bird Registration.  Join your friends (we'll share those  names soon) who have already registered AND saved $75!
One Other Thing!
Along with saving money on registration this conference and trade show is proving to be one of the best business events you could attend. There's a focus on business growth, sales...and fun. What could be better?
Here's that Link to Early Bird Registration and if you've got a few bucks left over from the $75 you saved...buy us a beer?
See you in Kansas City!

It's Time to Save Money!

The month is going by quickly and that means the opportunity for NTPDA Members to save some money is Man Throwing Moneyalso fading.  The Kansas City Annual Meeting and Trade Show promises to be one of the best values we've ever provided. Each day of the event is full of useful information and step-by-step ways to help you increase your business revenue.

From networking tools to a full fledged seminar on increasing business income the trip to Kansas City is going to be exciting.

Something that you may not realize...your association has been working for months on the programming. We've not hired expensive talent that will charm you with stories but we have reached out to professionals who have been working on the program for months.

And you get it with your registration.  Oh...and save some money if you register before November 30th. So, don't wait...put some money in your pocket by registering early and then build your business to higher levels with the information and take-a-way products you'll receive in Kansas City.

Oh...did we mention...fun?

Here, once again, is the link for Early Bird Registration.  Go on...click through.

Thanks for reading and we look forward to seeing you in Kansas City!


More Value - More Sales

When you buy something your hoping the product or service will bring value to the transaction. That's true for everything from a pair of jeans to your NTPDA Membership. We get it.

Over the past year we've been developing programs and tools that will add real value to your membership.  One of those is described in this brief video.  Have a look:

 

Imagine driving home from Kansas City with a tool that can boost your bottom line by 30%. No gimmicks, no sales push...just money in your pocket because of the real value your membership and attending the Annual Meeting and Trade Show will bring you.

Here's a link for your early registration...see you in Kansas City!


Sometimes New is Scary!

We understand, trying something "new" can be scary. But, what if that new KC Picture oneexperience helped you become a better manager, business owner, salesperson?  That's what we've got in store for you in Kansas City during our Annual Meeting and Trade Show

All summer long we've been working on bringing our members the highest quality training in things like:

  • Networking - Sure we've all "done it" but our kick-off speaker Danny Beyer knows how to MAXIMIZE your networking experience and make it worthwhile;
  • Sales - What if you were able to add 50% to your bottom line? OK, how about 30% if you try. We'll share proven methods on how to get there;
  • Marketing - Yes, we know you already know how to do that but if you had a plan might you be able to do it better? We'll help you write that marketing plan...on the spot.

OK so it all looks like work right?  Not exactly. We've got some fun scheduled for you as well.

NTPDA_Logo_CamoBut, right now...SAVE the DATE of January 20 - 23, 2016 because we're going to meet up in Kansas City!

And...nope, we're not spilling the BOOT CAMP beans just...yet.

 


You! Yes, We're Talking to You!

If you've been keeping up with our efforts you know the NTPDA is about to launch Man Finger YOUwhat may be the most valuable event in our association history. In order to add real value to your membership we've made plans to bring you, the NTPDA University during our Annual Meeting and Trade Show in Kansas City.

So what is it?

The program is a sales and marketing seminar that will last for several sessions with international presenters who will help you build a tool to boost your bottom line by as much as 50%.  No gimmicks, no fast talk, no sales pitch, nothing to buy...just a proven method that will help your business sell more, be more and reach more customers than ever.

Why are we doing this at our Kansas City Boot Camp?  Because our members NTPDA_Logo_Camo expect real value for their membership dollars and, if you were to go out and sign up for this session it would cost each of you $495 tuition.  However because you are a member of NTPDA we're not charging an admission it comes with your registration to Boot Camp 2016!

Over the next several weeks we'll be reaching out to regular members, associate members, past members and those businesses that may have been missing out on this great value added association. 

Get ready...it will be here before you know it!