Member Benefits

Time For NTPDA Scholarships!

Each year the National Tractor Parts Dealer Association presents scholarships to deserving students wishing to advance their education. The NTPDA Diploma Scholarship Scholarship Program is open to NTPDA members, employees of members or dependents of members or employees.  Students must enroll full-time (12 or more credit hours) at an accredited college or university for the 2020 - 2021 academic year.

Due to the rising cost of education, our Board of Directors voted last year to raise the amount of the annual scholarship. 

NTPDA contributes $1,500 and the sponsoring company of the recipient is to contribute $500 for a total of $2,000 award per recipient.

Scholarship awards are based on academic achievement, extra-curricular/community activities, evidence of leadership, work experience, short- and long-term career goals, and the applicant's overall response to each of the questions on the application.  Financial need is not considered in the review process and there is no distinction made on race, religion or gender of the applicant.

OK!  So let's send you to the NTPDA Scholarship Page on our website that has all the details and the application. 

Remember, applications must be complete and received in the Texas office by Tuesday, March 17, 2020.  That address is: 

NTPDA - Post Office Box 1181 - Gainesville, Texas 76241

Once again, here is a link to our NTPDA Scholarship Page.


YOU Did It!

Congratulations NTPDA Members...YOU DID IT!  We have turned a big corner in our efforts to build back this organization. The official numbers shared with NTPDA20 Image Ten the Board last Saturday said it all.  This year in Maricopa we had more companies, more vendors/displayers and more attendees than we've seen in two years. That is a credit to each of you who have worked to make this happen. You have encouraged others to join you. You have brought along new people to experience our Annual Conference and Trade Show. And you have come away from this event with more knowledge, business opportunities and friendships than before.

That friends is outstanding.

NTPDA20 Image ThreeOver the next several months we'll be sharing videos, images and audio recordings from #NTPDA20 in Arizona. Don't be surprised if you see yourself and many of your fellow NTPDA Members.

This is not a time to rest but a time to take action and prepare for our Summer Meeting and make plans to attend our 2021 Annual Conference and Trade Show which will be held in Nashville.

In the meantime know that we are working every day to build our association membership rolls and to bring even more value to your membership dues.

Thank you...again and let's, together, DO THIS! 

 


Building a Business

Every business needs customers and to get them your business needs to do two things:

  • Recruit new customers;
  • Retain your existing customers.


Reruit Retain Puzzle ImageThose of us in business know that it take more time and money to recruit than it does to retain. From finding new customers to engaging them through advertising/marketing to proving that your product or service is valuable, it all takes time and money.

Retaining customers is much less costly but it does require your business to prove to them that doing business with you makes sense and brings value.

It’s the same with NTPDA.

Over the past several weeks I’ve been having some informative and interesting conversations with our members. I’ve been spending most of that time asking about their business, how it works, what its like and how this association can be of more service.  The answers are telling. Those members who have been engaged with NTPDA and realize that our mission is to help them build a better business have all been supportive and grateful for their membership. They understand the value, from a business side, of their membership in the association.

Those who have not been fully engaged want to know more about the value proposition. For those members the key is to help them understand that we can be a resource, an active partner, in helping them build a better business. It’s sharing with them why their annual membership dues is an investment and not an expense.

But (and you knew that was coming) making this happen takes forming a partnership and we can only do that if we are truly engaged.

Coming up in January we’ll be meeting in Arizona for our Annual Conference & Trade Show. Our goal is to bring us all together and work toward helping each other build our business through education, experience and networking. Meeting our vendor members and finding out how they can enhance product lines, distribution and delivery.  Meanwhile our education sessions are designed to offer you answers to the complex questions you may have about a host of issues from employee retention to internet sales tax and transportation.

If you’ve not yet made plans to join us...do so now. We’ve got so much to offer; all we need is the opportunity to prove it.

Let’s talk and see you in January!


We REALLY Want You!!

OK, so you missed out on the free registration last month. Don't be sad. We get it...everybody is busy. But wait!  There's more!  Early But Wait Theres More
registration ends on November 30 and what does that mean for you?  Simple we'll knock off $150 bucks from your NTPDA20 Registration!  Rather than spending $450 (after 12/31) each registration is just $300.

Look, we really want you to join us for the business opportunities, networking and fun we'll have in Phoenix. Registration is easy and right here

Over the past week we've been on the phone with a number of our members who have already registered. The number one reason they've made plans to attend in January?  "Increase business!" and at the end of the day...isn't that what this is all about? Getting to know each other better and having more access to our suppliers and our fellow members. Sure, we'll have a great time, (just like we do every year) but the bottom line is YOUR bottom line. After all, we exist to bring value to our members...all our members!

So, don't delay. Register here for NTPDA20. Watch our Facebook Page for regular updates and if you use Twitter you can find us @NTPDA

And, yes, we'll keep bugging you because we've got a great line up of events and business education.  Plus...some special opportunities for you and your business to get noticed that you can use well after the Annual Conference and Trade Show. We'll be recording radio and video spots that you can take back with you...to promote your business on your social media channels and if you use radio spots back home.  The value of that exceeds $1,000 a crack.

Hope to see you in Phoenix in January!


2020 Annual Trade Show & Conference

It's here!  Registration is NOW OPEN for the NTPDA 36th Annual Conference and Trade Show January 16 - 18. And if you register before the end of business day on November 1 Harrahs Ak Chin you'll get one FREE Registration. How cool is that? Oh, you want a LINK to Register...here you go!

We'll be at the wonderful Harrah's AK-Chin Casino & Resort. (You wanna look...right?) Room rates are very reasonable and here is your link to book rooms.

So, what can you expect this year?

Thursday we will kick off our conference and trade show with our Early Arrival Party. If you've never been it is a BLAST!

Then on Friday we will offer presentations sure to enhance your day to day operations:

  • How to Achieve the Impossible with Billy Riggs
  • Confronting the Chaos of State Taxes with George Isaacson
  • Current State of Freight with Steven Haas

Mobile Spouse Event 2019The NTPDA Spouse Program is going to be wonderful!  We'll be going to the Queen Creek Olive Mill it will be a true experience. Go ahead, click through to learn more but...come back!  Remember Mobile? (You can click on the images to enlarge!)

We'll take a break on Friday afternoon and do some bowling with your fellow NTPDA members. It is just another way to get to know each other and network. This should be a great time...we've done this years ago and bringing it back.

Register Here!

Also on Friday Evening we'll open up our Trade Show/Marketplace so members can mingle with displayers, make some friends and some deals. And, Mobile Trade 2019 yes...we're still in "Reception Mode"!

On Saturday our Trade Show/Marketplace opens and we'll have breakfast there. Also on Saturday we'll hold our election, have a displayers meeting and our Board Meeting.

Then, on Saturday night we'll wind down with Cocktails and Dinner along with our Live Auction to benefit St. Judes. Something Mobile Fun Drinks 2019that YOU our members have been so happy to support!

Every day will be a day for you to enjoy the sunshine and the companionship of your fellow NTPDA Members and Guests. 

Don't delay!  Make your reservations TODAY and BEFORE November 1 and you'll save on an additional registration. 

See you in Arizona!  

 


Social Media and Business - The Business Blog

In an earlier post for the National Tractor Parts Dealer Association I wrote about doing an "audit" of our member sites and their use of social media for business. This is a continuing series that I hope will help our membership fully understand, appreciate and utilize the power of social media to promote their Blog Image
business and sell more products and services. Each post will cover a social media example that you may wish to incorporate into your marketing efforts. Let's go!

The Business Blog

This can be the building block and cornerstone of everything you do regarding social media content. Creating a blog for your business allows you to do a number of things like:

  • Telling Your Story - Nobody knows your business like you. Writing a blog about your business allows you to share your story with customers old and new. The best thing is that you have control over the story line and that is important.
  • Improving Search Engine Finds - If you have a static website, something that doesn't often change, your site will be overlooked by the search engine algorithms that are constantly seeking new content. If your site doesn't change search engines will pass it by and if you can't be found you can't do business.
  • Giving the "Back-Story" of Business - Look, your customers know what you do but so many are interested in how you do...what you do. With a business blog you can tell real stories about how you've impacted customer needs. You can even use the words of your customers to polish your brand.
  • Creating Content for Other Platforms - By writing short blogs and then using other social media tools to point customers back to your website becomes a win for connecting those tools back to your business.

OK...but "How do I go about getting this done?" I hear your pain and frustration. Let's start with the basics:

  • Find A Blog Host - This might involve getting your IT people involved. NTPDA uses Typepad as our source but there are many more. If you are using a WordPress design they have a blog "plug in". Costs for blog hosting range from free to $20 a month. It's an investment if you use it.
  • Incorporate the Blog - Once you've found a comfortable format have your IT professional or "webmaster" incorporate it onto the homepage of your website. That way the first few lines are always seen and you are always updating your site. You can see how that is done on our NTPDA.com site.
  • Know Your Audience - You know who your customers are and who you want to reach. Keep your blog posts directed to your target. And, remember this isn't always about "selling" it's about telling a story that meets the interests of those you want to reach.
  • Create a Calendar - This is the strategic part of blogging. If you write it down, it gets done. Let's say you want to write one blog post a week. Set aside that time on your calendar and write a draft in a word document. Keep it to under 400 words. 
  • Take Notes - I often hear, "But, I don't know what to write about!" That's why you should be taking notes between blog posts. What happened over the  past week that folks might find interesting? Jot it down and then go back to it during the time you've set aside for writing.
  • Use Photos - People respond to images. Incorporate photos into your post. Once you get it going you might be able to embed video. The creative side of this doesn't have many limits.

I know it sounds like work...and it is...but if you want to expand your sales and polish your brand the Business Blog can go a long way to that goal.

Thanks for reading and if you've got comments or questions feel free to drop them into our comment section.

Michael

 

Michael P. Libbie is a marketing professional who has been a member of NTPDA for nearly 20 years and has been the author of many of our blog posts.

 

 

 


Investment or Expense

In business we're all to aware of these two words. An investment usually means we expect some sort of return for the good money or time that we've Accounting imageexpended. An expense can also bring us a return but often it is simply the "cost of doing business". It can be a capital expense or keeping the lights on. The expense allows us to do business.

The same can be said about your membership in the National Tractor Parts Dealer Association. You can go ahead and pay your dues without expecting much in return...an expense...or you can be wise about your "investment" and expect value and a return on your dues payment.

We really hope your view of NTPDA Membership is an investment. But, to really get the most of your membership it takes just a bit more. The return on your investment depends on your involvement.

I'm really not sure of another organization that gives as much back to its members as does the NTPDA. Recently we published a sheet of "benefits" that membership brings you...it filled nearly four pages. But, the trick is to use them...but to use them ya gotta know about them. One of them is our NTPDA Scholarship Program that we wrote about last month. To check out the others head to our website or follow this link.

Investment and Involvement are also linked with you and your company make the decision to be truly engaged in your association. You can do that through a number of ways:

  • Volunteer - There is nothing like learning about the workings of your Board of Directors other than volunteering to work on a committee. This year our goal is to get more involvement from our Membership in a committee structure from Membership to Planning;
  • Attend - Your association holds two events each year. Our Summer Meeting and our Annual Trade Show and Meeting. When you attend these you become involved in making sure your investment pays off. Real business ideas and solutions along with creating relationships with fellow members and the folks who supply us with goods and services.

In the end it's your choice. We know you've got a bunch on your plate. We all do. But, here is a way that you can get the most out of your NTPDA investment and that one word is..."Involvement".

Thanks for reading!


NTPDA Scholarship Time!

Each year the National Tractor Parts Dealer Association offers our Annual Scholarship Program. NTPDA contributes $1,500 and the sponsoring company of the Diploma Scholarship recipient contributes $500 for an award total of $2,000. The scholarships are awarded to deserving student who are NTPDA members, employees of members, or dependents of members or employees. Our scholarship applications are open to U.S. and Canadian graduating high school students, or current college students, enrolling full-time (12 or more credit hours), toward a diploma or degree at an accredited college or university.

The scholarship awards are based on academic achievement, extra-curricular/community service activities, evidence of leadership, work experience, short and long-term career goals and the applicant's overall response to each of the question on the application. Financial need is not considered in the review process and there is no distinction made on race, religion or gender of the applicant. Completed applications must be accompanied by written verification of affiliation with a NTPDA member company and a Recommendation Letter from someone outside of the sponsoring company or your family.

Sound good so far?

The Details

NTPDA will invoice companies following the selection of the recipient or recipients and one check will be sent the recipient from NTPDA in the full amount. Scholarship recipients must provide evidence to the NTPDA office that college registration is complete before scholarship funds are disbursed.  Upon receipt of such evidence, the NTPDA will issue a check to the recipient. 

The lifetime maximum an applicant may receive a NTPDA scholarship is two.  There is a limit of two scholarships awarded per paid membership per year.  This includes Regular, Associate and Affiliate members.

The selection process is an extremely difficult one because of the many outstanding applicants each year.  Therefore, great care is taken to assure that impartial and unprejudiced choices are made.   Applications are sent to the NTPDA office where they are logged in and noted with the date received and assigned a student code.  The numbered applications are then sent to the Scholarship Committee and the original kept in the NTPDA office.  Based on the criteria above, the committee then ‘rank’ the applications, choosing the top ranked as the recipients of the scholarships.  Their selections are then forwarded to the NTPDA office for announcement to the Association and in the student's local newspaper.

Applications MUST be complete and received in the NTPDA office by Monday, March 18th, 2019.

And...here it is.  Download the application here.

Good luck and thank you! 


Say "Yes!" to Phoenix in 2020

For those of you who were part of the fantastic National Tractor Parts Dealer Association Annual Meeting & Trade Show that just ended in Mobile, Alabama you KNOW ho much this means for not only business but also building relationships with fellow members.

However, for those of you who did not make the trip here is a quick video with some sights and sounds of our time together. Perhaps you'll catch the fever to be with us in Phoenix in January of 2020 or in social media #NTPDA20.

 

Not only does your association do great things for our members we also believe in "giving back". Last night at the St. Jude Auction member raised over $11,300 for the children's charity. Well done and it's how your association family rolls.

Look, next year we're at a wonderful venue in the Phoenix area...and, if you start planning now (like we are) Harrah Casino Floor you'll be prepared to join us for our 36th Annual Meeting and Trade Show which promises to be even bigger and better than Mobile.  Some things to consider:

  • Talk with your Board Members about what you would like to see in 2020;
  • Visit with us about your business needs and how we can assist in building your business;
  • Start to set aside some funds for airfare and lodging. A little set aside each month goes a long way;
  • Reach out to us with suggestions for our display area and networking.

The NTPDA is here for you and your business.

We hope to see you, through the year, and watch for our Summer Session in Sioux Falls.  Safe travels and thank you all for your membership and your interest in your association.

 

 


Wish You Were Here!

We are in Mobile for the 2019 NTPDA Annual Meeting and Trade Show and if you didn't make it...well, we wish you were here. We have so much coming up Mobile AL Night Shot that we know will help move your business and our industry forward. And, yes, we'll have time to get together with friends and actually do business.

For those of us who are here, and on the ground, the next few days will fly by. Our Early Bird Gathering is Thursday evening and, if you've ever been with us, you know it will be great.

On Friday we'll launch into "Going Beyond the Brand" which has everything to do with employee and customer engagement. How can we get our employees to become more engaged in what our customers want and need. Karen Video Grab 5 Oct 2018And, know what?  Most of that has to do with listening and being responsive. To get there Karen will talk about transparency and the customer experience. It's not always price but it is about winning.

Also on Friday we'll dive into your online presence with "Online Excellence - Redesigning Your Website From THe Ground Up".  What is it that consumers want to know and see when they first get to your site?  How can you use technology to create a winning relationship with your customer and how can your website engage? Nicholas will have answers to your questions.

And by the time we get to Thursday evening we'll be in our Trade Show area with dozens of opportunities to do business here in Mobile.

And, that's just Friday!!

We really do miss those of you who can't be here and we're going to do our best to get you to see the value, along with the fun, of being at our Annual Meeting and Trade Show.  Be watching out Facebook Page and our Twitter Stream @NTPDA all week long for updates, video clips and more.  You can also follow us by using the hashtag #NTPDA19!  Easy, no?

And, we haven't even talked about Saturday...yet.