Marketing

Seller Beware!

We're all aware of the old saying, "Buyer beware!" and while that's true even sellers need to beware of scam artists. Here is a story about that we think Man Selling Elixer you'll enjoy and, perhaps, learn from.

We get phone calls all the time from people wanting to sell NTPDA something. From Medicare insurance to car warranty insurance to copy paper. It's a steady stream. However, not long ago we received, for the second time, a phone call from a company who wanted to sell us parts. The  person on the other line said, "Please, we would like to sell you tractor parts. Can you put me in touch with your purchasing agent?" We told them we don't actually sell parts but our members sell parts.  He was not listening. "No, no, no...we have tractor parts for you. Please let me speak to your purchasing agent." Again, I shared with my insistent friend that we do not sell parts but if his company wanted to sell parts to our members his company should become a member of NTPDA. He said, "Yes, yes I understand but we do have tractor parts to sell to you. May I please speak to your purchasing agent?"

Clearly he didn't understand and this went on for some time (we are very patient people here at NTPDA) before I asked the caller for his email and I would
send him a note about who and what we are and give him the opportunity to join our group. That was three weeks ago and we've not heard back.

Man Shell GameLast week I was visiting with one of our long-term members who I knew sold a specific brand of parts to dealers. I told him the story and he said to me, "I know who you are talking about and it is a scam."  He told me that he had gotten a call from this same company requesting that he send some parts to three of their clients in the U.S. and that the company ordering the parts would pay the bill.  So, our member received payment online and filled the three orders. All good...right?

Except a few days later the company that called to order the parts disputed the charges and the payment was reversed.

Our member was out the parts and the payment.  While it was not a huge order it still hurt.

The bottom line here is know who you are doing business with. One of the great things about being a member of NTPDA is that we do know each other. We do business with each other and there is a method to attempt to fix problems that arise. 

Yes, along with our many benefits, there is a sense of comfort being an NTPDA member...and thank you!


The Summer Bulletin

We get it it's still Spring and we're talking about the Summer Edition of The Bulletin.  That's because we're already working on it and this is your reminder that Bulletin Summer Cover Web our deadline for submission of news and advertising is May 18. While that might look like a "long way off" it's really not. In fact we've already received new ads for our summer issue. Thank you!

A reminder that a hard copy of The Bulletin goes to every Regular and Associate Member in the U.S. and Canada. It's a great way to let your fellow members know about you and what you offer. In addition the online issue (which you can see here) has links from your ad to your website so our online friends can visit you directly.  That's just one of the many new changes we've made during the past year.

Finally, we're always looking for news about you and your business. Our goal is to make The Bulletin a resource and a place where we can help tell your story. So, if you've got news let us know! Shoot me an email or call 877-668-0900 and let's talk.

And, as a "sneak peek" the image you see here is our Summer Edition cover.  

Thank you for being a member...it does matter.


Meet Our Members - Caterina Ciani & Agri Parts

The wonders of technology can put people together from all over the planet. Today we're in Bologna, Italy with our guest Caterina Caterena Ciani 6 April 2022 Ciani the marketing person for Agri Parts. (Who joined NTPDA late last year.) Caterina moved from South Africa to Italy and landed a job with Agri Parts. We talk a bit about this manufacturing hub in the northern part of the country, plus the family business aspect of the company and the issue of high quality parts for agriculture.  We'll also chat a bit about how the company has been able to drive new sales records. A delightful conversation...join us. Oh, and if you've got news about your business let's talk! We would love to share your story. 

Thanks for coming by!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 


Meet Our Members - All States Ag Parts with John Dyke

Don't let the name fool you because things are changing rapidly. Here is a story about the growth of an industry. Our guest is a long time member of the John Dyke January 2022 National Tractor Parts Dealer Association, John Dyke who is the CEO of All States Ag Parts a company with deep roots in the U.S. and Canada. Learn about the humble beginnings of what was a family start-up and has now grown into an international giant. You'll also learn about John's commitment to his employees and where the company is headed next...think infrastructure.  Here is that conversation:

Thanks for listening to this special edition of our national newscast.

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 


Meet Our Members - Fastline Marketing Group with Todd Hickman

There is a major discussion going on among many that print is...dead. While it's true that a number of newspapers have ceased to publish Todd Hickman January 2022
it's also true that if your print publication has a niche audience you can win. Here I visit with Todd Hickman from the Fastline Marketing Group based in Buckner, Kentucky. For decades the company has produced magazines that feature agricultural equipment. What's changed and why? Join us in this conversation from Kansas City that took place during our Annual Conference and Trade Show this past January. Oh, and you'll learn a bit about Todd's father who was a news anchor for years in Illinois.  Enjoy!  

Thanks for listening! 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.


New Video & Conference Information

We're ramping up for NTPDA-2022 in Kansas City next month. If you have not yet registered it's time to get on it. Here is that online registration link. NTPDA 2022 Harrahs Hotel We've got so many cool things planned and it's going to be great to see everybody again.  The last time we were in Kansas City was 2016 and because it's so centrally located we made the decision to go back. And, we know you want to do business while you're with us and we're all into that.

We've created another video for you and you're about to see some familiar names and faces.

A couple of other pieces of information. To be able to get the Group Room Rate you can reserved online here or give Harrah's a phone call at 1-800-427-7247 and remember to get the correct rate use our code: S01NAT2.  Reservation deadline is coming up fast...like Monday the 20th of December!  Get 'er done! It's been a long time since we've all been together and we've got so many cool things planned.  And, we know you come to do business and we're all about that as well. If you've got questions or having issues with your registration give us a call at 1-877-668-0900. Staff will be onsite early to help with everything you might need. Also, watch your email for some important information coming from Kim.  See you in Kansas City!

 


Meet Loader Parts Source with Video!

So often our NTPDA Members might think that everybody knows what and how their business runs. But, in fact, that's not the case. There are always new Levi Burkholder Jan 2020 consumers to reach and there are always current customers to keep. The message here is that businesses must keep marketing and explaining and that's exactly what this new video from member, Loader Parts Source does.

Levi Burkholder started his company from scratch. He and his crew know how important it is to keep others informed. Take a few minutes and check out their new "explainer video". It will tell you much.

 

Thank you for reading and for being an NTPDA Member! It matters...

 


Connect With Your Fellow Members!

Hi and thanks for coming by!  I've gotta share with you that we're all a bit down that we were unable to hold our Annual Meeting and Trade Show in Nashville. Connect Image As I write this we would just have gotten back from what would have been a great opportunity to do business and have a bit of fun. But, every down side has an up side.

We, as members, didn't spend the advertising/marketing funds to attend so, perhaps, there is some money in the budget to reach each and every member with the NTPDA Bulletin. The next edition comes out in March so now is the time to plan and create your ad. Just make sure you get it to Phyllis during February.  And, if you check out the video below you'll learn of a NEW BENEFIT that has to do with The Bulletin and it can be a game changer.

Thanks for watching and thank you for being an NTPDA Member...it matters.

Here is the link for our Bulletin ad rates. 


Area Diesel Service - Member News

We love sharing Member News. Recently long time NTPDA Member and family owned company Area Diesel Service was awarded an ISO 9001:2015 Von Linda Leefers Trade ShowCertification. What does that mean for the company and its clients?  You can bet we asked. Here Von Leefers and his wife Linda explain what this is, the impact on their business and, more importantly, what it means to the people who, internationally, are buying from them. As always we're grateful to hear about stories like this and pleased that Area Diesel Service made the news. If you would like to listen to the interview with Von and Linda, just click the audio player below.

Congratulations and thanks for being a member.  AND...if you've got news about your business, make sure you connect with us. We'd love to tell your story too. You can reach us at 877-668-0900 or by cell at 515-707-7699.   


Put It On Video - Nashville & Beyond

As we make plans for a very different Annual Meeting and Trade Show we kicked around the idea of allowing our members to create a brief 3 – 5 minute video Video Crew to showcase their products/services.  Stay with me on this because it’s a great marketing tool for your business.

As you may know, due to COVID19 we’ll not be having a Trade Show in Nashville this coming January but (and this is where it gets interesting) how about hooking up with your fellow members via a produced video that we’ll not only share with attendees who come to Nashville in January but then release to all our members during the months following the scheduled January meeting?  Think of this as an enhanced Member Benefit! This is for all our members, Regular and Associate.

Here’s what I’m hoping for:

  • Create a short video with your crew to highlight your product/service;
  • Make sure it is “evergreen”. In other words no time limits on pricing, etc. If you have special NTPDA Member Pricing make sure it can carry through for months;
  • The video can be funny or serious...but you know this crew...if you can create with some humor...so much the better;
  • Put it on a Flash Drive and send it to me or, if you have the ability to use a Dropbox that will work as well.
  • We’ll then take your video and create the program for attendees and then begin to share it on our NTPDA Blog and through our social media platforms.

Work for you?  And, the Board has said there will be some prizes for “Best Of” so get cracking!  Deadline for you to get me your video is December 15, 2020.

Thanks and my address is: 2009 80th Street, Windsor Heights, Iowa 50324

Michael Libbie, Business Development/Membership Cell: 515-707-7699