Marketing

Showing Gratitude

It's November and we're coming up on the American holiday of Thanksgiving. It's a time when family and friends gather to express our combined gratitude for San Diego Beach Image all that we have and reflect a bit on the past year. It's also the start of the busy holiday season. It's...all good.

At the same time we're gearing up for our Annual Conference and Trade Show that will happen in Southern California. San Diego is not only beautiful but also warm this time of year.  You should know that your staff has been working on this for months and the early indication is we're going to have many new faces with us. If you're on the fence when it comes to attending consider the benefits of joining us.

  • Face Time - You'll have the opportunity to visit with the decision makers of our association and that gets business done;
  • Learning Time - Our speaker is an expert on "generational differences" in the workplace. You've got to hear this;
  • Social Time - Our group is not afraid of having a good time and we spread that cheer all around;
  • Marketing Time - How can you better market your products and services? We're here to help;
  • Giving Time - Once again we'll be raising funds for St. Jude's Hospital and Clinic. A worthy cause.

Today it's time to make that decision and join us. Here is a link for the agenda as well as the registration link. This is truly the time to act.

Finally your Board and Staff are so very grateful you are an NTPDA Member. Our group has grown over the past sixteen months and you've been most generous in renewing your membership fee. In addition many of you have made a contribution to this years event. We thank you and we'll be sharing that message of gratitude in the weeks to follow and also make a big splash in California come January.

Thank you for being a member...it does matter! 


Meet Our Members - Paul Kelly and MaxiForce

We have known Paul Kelly for several years as a loyal NTPDA member and when we invited him to sit down for an interview about his company MaxiForce I was in for a surprise story Paul Kelly MaxiForce Sept 2023 about his father Santiago Morales.  We all knew Santiago, who recently passed away, but I did not know this amazing story about his involvement with the CIA, the failed Bay of Pigs invasion of Cuba that resulted in him being in a Cuban prison for 18 years. Here you will not only learn that story but also about the success of the business he started many years ago, back in 1994.  Meet Paul Kelly...

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

 


Meet Our Members - Freight Partners Group

Another radio story about one of our NTPDA Members. While we were in Pennsylvania for our Summer Board Meeting and Mixer we had the opportunity to sit Tom Drew FPG July 2023 down with the President and CEO of Freight Partners Group, Tom Burke and the Director of Sales, Drew RamosFreight Partners Group is a technology driven logistics company that assists large and small businesses who ship everything from small freight to big items just about anywhere. If you ship anything it might be a good idea to listen and then connect with our friends from FPG. And, because they are NTPDA Members the company offers exceptional rates and service to each of you.  Enjoy the conversation and learn more about their technology and mission. 

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.


It's That Time! Fall Bulletin News

You've got products and services and our members would LOVE to know more about them!  It's time to reserve your spot in the Fall Edition of The Bulletin. Fall Road Four times a year we print a high quality magazine (and online edition) covering member news, interviews, thoughts and ideas about the National Tractor Parts Dealer Association. And because we allow advertising in the mag...you get to be there too.

So, if you've got news or simply want to make sure our members see what you have to offer this is the time to secure your spot. Here is a link to the sizes and special member pricing for the ads and if you've got NEWS about your business we'd love to share with everybody.  Sure, you can do social media (and we do) but this is an opportunity for some "hard-copy" reading that stays around longer than a scroll through. 

Send your story or ad to [email protected] and we'll do our very best to make sure it gets in.  Have questions and want to visit?  Sure, call us at 877-668-0900 and we'll be happy to help!

Thank you for being a member...it does matter! 


Reach Every NTPDA Member!

You have a product or a service to sell; use The Bulletin to get your message out to our NTPDA Membership. Each quarter we produce a high quality magazine Bulletin Summer Cover 2022 designed to inform, entertain and educate our membership about a host of issues like best marketing practices, highlighting member benefits, member news, member interviews, upcoming events, photo memories, articles from staff and elected officers of our association. 

We not only create the magazine but we also post each edition on our NTPDA website where advertisers get "hot links" directly to their latest offering or website. You can see a sample of that page here.

And cost? We haven't raised our prices in years. Because The Bulletin is created "in house" our only costs are publishing, printing and postage. You can find our rates and sizes here.

The deadline for the June 2023 Edition is May 18 and we'd love to get your message into our magazine.  So, if you are interested in promoting your products or services to our world-wide membership let's talk. You can send your articles and ads to [email protected] or give us a call at 877-668-0900.  

Thanks for being a Member...it matters.

 


Marketing & Advertising with Jeff Pfeifer of TractorHouse

Advertising and marketing products and services can be a nightmare. So many avenues and so little resources. Here, during the NTPDA Annual Conference Jeff January 2023 and Trade Show, we sat down to talk about those topics, the use of print and digital media with Jeff Pfeifer of TractorHouse.com.  TractorHouse has been coming to our annual events for years and not only does the Lincoln, NE based company produce products that put buyers and sellers together they also create and host many of the websites currently in use by our members. Click the player to listen to a wide-ranging conversation about several of the ways you can take your product or service to the consumer who is motivated to buy.  This conversation originally aired on News/Talk 1540 KXEL based in Waterloo, Iowa.  Enjoy...

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 


The Bulletin for 2023!

Many of you know that we've revamped the official publication of the National Tractor Parts Dealer Association...The Bulletin. Each quarter a new edition December 2022 COVER comes out and is not only sent to every member in the U.S. and Canada but is also posted on our website. We do that so everybody has access to our member news, information and see what our advertisers want you to know.

This is a great way to connect with our membership. Perhaps you've not been to a Summer Meeting or to the NTPDA Annual Conference and Trade Show but you want to get your products or services seen by our entire membership. This is a great way for you to connect and share with them who you are and what you have.  And advertising rates are low. Here is a link to sizes and rates.  Also you should know that we've not increased the prices for the ads.

Yes, there are DEADLINES.  Creating this quarterly magazine takes several weeks so we've got to have some firm deadlines for article and advertising submissions.  To get The Bulletin out to our membership in a timely manner...we just have to do it this way.  So, alright already...what are the deadlines!

The March issue or Spring Edition deadline is February 16

For the Summer Edition that comes out in June the deadline is May 18.

The Fall Edition that will hit in September the deadline is August 17.

The Winter Edition, that will be delivered just ahead of our Annual Conference in December, has a deadline of November 16.

Please write these dates down. It's always great to work with our members to produce a high value, high quality piece. 

Should you need help in creating an ad or updating an ad we are here.

Final question:  "Can non-members advertise in The Bulletin?"  Yes they can however the rates are double those of our members.  So, it's best to join our association and get a better rate.

Questions or comment?  Call me at 515-707-7699 or [email protected].

  


Winning in a Business Dominated by Men - Meet Terri Stevens

She started selling recycled tractor parts when she was seventeen. Something not many young women did in the 1970's.  Fast forward several years and she Terri Stevens January 2023 became the owner of The Tractor Barn. Today Terri Stevens sells tractors, parts, lawn and garden machines to an ever expanding customer base. We caught up with Terri in Nashville at the National Tractor Parts Dealer Association Annual Conference & Trade Show.  Where we talked about a host of things including how NTPDA has impacted her and her business.  How have things changed in her world...let's find out as you "Meet Our Members". 

Thanks for listening to a program dedicated to raising the brand of NTPDA. 

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on PlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 


Bulletin Deadline Coming Up!

Hello Members!  A reminder that the deadline for our Conference and Trade Show Bulletin is the 16th of November.  This is a great opportunity for you to MPL Clock
reach every member in our association with your message/advertisement prior to going to Nashville.  We're on a really tight turnaround this time because we want to get the Bulletin to you well before the middle of December. 

So, if you've got business news or if you are advertising with new copy we're going to need that before the 16th.  If you are in the holiday mood you can also send holiday greetings to your members with a small ad. You can send your ad and presser to [email protected].  Please be aware of the deadline...it really matters with this edition.  So you have ad information here is a LINK to the ad sizes and rates.

One more thing Kim and I just finished our weekly phone meeting and I can share with you we've received lots of registrations for our Nashville event in January. This looks to be a fantastic conference and trade show.  To get registered you can follow this LINK.

Thank you for being a member!

Michael & Kim


It's Going To Be Awesome!

Very soon we're going to be sending out a link, by email, to those of you who have registered for our Annual Conference and Trade Show scheduled for Whova Logo January 19 - 21 in Nashville. The link will take you to the Whova Event & Conference App which will give you the power to communicate with other conference attendees, post photos, make appointments, check the agenda, gather contact data at the trade show booth, experience some great contests and more. This also means that we'll be going mostly paperless in January.

Over the summer Kim has been working on making sure this will be a positive experience and we're almost at launch. When you get your notice via email you can start to build your profile in the app. That would include your photo, details about your company, contact information, etc. 

Whova Ad Capture ImageOne more thing. The Whova App also allows you to market your company to attendees. Yes, there is advertising space that scrolls from page to page. The Board has recommended that  advertising space be sold to our membership at $500 per advertiser and we already have two spots taken!  You can advertise your website, special deals and more. It's a new and exciting way to market your company to our membership. And, the app stays live for weeks after the event. If you would like to claim an advertising spot connect with Kim by email, [email protected] or me at [email protected] and we'll get you hooked up.

Also a reminder that you can register for our Annual Conference and Trade Show now and save.  Here is that link, and check out how fancy this looks...also another big change. 

We hope you'll engage with this new technology because it will truly enhance your experience. So, you know, I've used the Whova App at several national events and it's really slick.  Be watching for your email invite and thank you for being a member!

Michael & Kim