Marketing

Meet Loader Parts Source with Video!

So often our NTPDA Members might think that everybody knows what and how their business runs. But, in fact, that's not the case. There are always new Levi Burkholder Jan 2020 consumers to reach and there are always current customers to keep. The message here is that businesses must keep marketing and explaining and that's exactly what this new video from member, Loader Parts Source does.

Levi Burkholder started his company from scratch. He and his crew know how important it is to keep others informed. Take a few minutes and check out their new "explainer video". It will tell you much.

 

Thank you for reading and for being an NTPDA Member! It matters...

 


Connect With Your Fellow Members!

Hi and thanks for coming by!  I've gotta share with you that we're all a bit down that we were unable to hold our Annual Meeting and Trade Show in Nashville. Connect Image As I write this we would just have gotten back from what would have been a great opportunity to do business and have a bit of fun. But, every down side has an up side.

We, as members, didn't spend the advertising/marketing funds to attend so, perhaps, there is some money in the budget to reach each and every member with the NTPDA Bulletin. The next edition comes out in March so now is the time to plan and create your ad. Just make sure you get it to Phyllis during February.  And, if you check out the video below you'll learn of a NEW BENEFIT that has to do with The Bulletin and it can be a game changer.

Thanks for watching and thank you for being an NTPDA Member...it matters.

Here is the link for our Bulletin ad rates. 


Area Diesel Service - Member News

We love sharing Member News. Recently long time NTPDA Member and family owned company Area Diesel Service was awarded an ISO 9001:2015 Von Linda Leefers Trade ShowCertification. What does that mean for the company and its clients?  You can bet we asked. Here Von Leefers and his wife Linda explain what this is, the impact on their business and, more importantly, what it means to the people who, internationally, are buying from them. As always we're grateful to hear about stories like this and pleased that Area Diesel Service made the news. If you would like to listen to the interview with Von and Linda, just click the audio player below.

Congratulations and thanks for being a member.  AND...if you've got news about your business, make sure you connect with us. We'd love to tell your story too. You can reach us at 877-668-0900 or by cell at 515-707-7699.   


Put It On Video - Nashville & Beyond

As we make plans for a very different Annual Meeting and Trade Show we kicked around the idea of allowing our members to create a brief 3 – 5 minute video Video Crew to showcase their products/services.  Stay with me on this because it’s a great marketing tool for your business.

As you may know, due to COVID19 we’ll not be having a Trade Show in Nashville this coming January but (and this is where it gets interesting) how about hooking up with your fellow members via a produced video that we’ll not only share with attendees who come to Nashville in January but then release to all our members during the months following the scheduled January meeting?  Think of this as an enhanced Member Benefit! This is for all our members, Regular and Associate.

Here’s what I’m hoping for:

  • Create a short video with your crew to highlight your product/service;
  • Make sure it is “evergreen”. In other words no time limits on pricing, etc. If you have special NTPDA Member Pricing make sure it can carry through for months;
  • The video can be funny or serious...but you know this crew...if you can create with some humor...so much the better;
  • Put it on a Flash Drive and send it to me or, if you have the ability to use a Dropbox that will work as well.
  • We’ll then take your video and create the program for attendees and then begin to share it on our NTPDA Blog and through our social media platforms.

Work for you?  And, the Board has said there will be some prizes for “Best Of” so get cracking!  Deadline for you to get me your video is December 15, 2020.

Thanks and my address is: 2009 80th Street, Windsor Heights, Iowa 50324

Michael Libbie, Business Development/Membership Cell: 515-707-7699


Another Member Benefit Explained - The Bulletin

Here's a Member Benefit that is open to our members as well as non-members. Four times a year the National Tractor Parts Dealer Association (NTPDA) publishes a hard-copy, high quality, magazine called The Bulletin. (You can see samples on our website.) This is a great opportunity for member to member marketing as well as offering non-members the opportunity to reach our membership. Except, of course, members receive a prefered rate.  Check the video below for a bit more.

The Bulletin, a great way to put your product or service in front of the decision makers who make up the NTPDA. Here is the published rate sheet.  Hope to see you and your logo in The Bulletin soon!


The NTPDA Advertising Benefit

As a member of the National Tractor Parts Dealer Association you've got...benefits. Our goal is to make sure you understand that your membership is really an investment in your business. Here, in this quick video, we'll detail one of the easiest and most cost effective benefits that belong to you.  It's our NTPDA Advertising Benefit and it nearly pays your annual membership fee. 

So, to recap: If you advertise in print (newspaper or magazine) send us those collected "tear sheets" that carry the NTPDA Logo and shows the date and publication and we'll send you $25 for each ad you've ran. The maximum number of ads we'll support is twelve. We would like you to save each ad and then send those tear sheets all at the same time to our Gainesville, Texas office and we'll send you a check. Questions?  Call us at 877-668-0900.

The NTPDA Advertising Benefit just another way your association makes sure we're working for you and your business. And, yes, this benefit is available for Regular and Associate Members. Here is a link to our other NTPDA Member Benefits.


A Member Marketing Tip

From every report we've gotten it seems like our National Tractor Parts Dealer Association members who are selling parts into the agricultural sector are having a Brand Warrior Image really good year. Each day we reach out to both our Regular and Associate Members and, from what we hear, things are going well. That's the good news and we're grateful.

One of the things members might consider is to reach out to your "Brand Warriors" those top ten or fifteen people you KNOW who love your business and your service. Last week this segment aired on Insight on Business the News Hour and we thought it might be something valuable as you continue through this season and even during some slow times.  Your "Brand Warriors" can help you expand your business if you simply ask them to get involved.  Click on the audio file to listen.

IOB 3 May 2020 Mkt Tip

Remember, your membership is truly an investment and we're here to do everything we can to make that a reality.


Register Now and Save!

The 2020 NTPDA Conference & Trade Show runs January 16th - 18th at the beautiful Harrah’s/Ak-Chin Casino in  Maricopa, AZ (Think...Phoenix) and, as usual we've got a great event for our members full of networking, education and some fun! And...if you register before the end of day the 30th of November we'll save you some money!

Here's a quick video to encourage you to join us in January: 

But, remember...register today to get in on the "Early Bird" Savings. Here is your registration link and we look forward to seeing you in January for #NTPDA20!

 


We REALLY Want You!!

OK, so you missed out on the free registration last month. Don't be sad. We get it...everybody is busy. But wait!  There's more!  Early But Wait Theres More
registration ends on November 30 and what does that mean for you?  Simple we'll knock off $150 bucks from your NTPDA20 Registration!  Rather than spending $450 (after 12/31) each registration is just $300.

Look, we really want you to join us for the business opportunities, networking and fun we'll have in Phoenix. Registration is easy and right here

Over the past week we've been on the phone with a number of our members who have already registered. The number one reason they've made plans to attend in January?  "Increase business!" and at the end of the day...isn't that what this is all about? Getting to know each other better and having more access to our suppliers and our fellow members. Sure, we'll have a great time, (just like we do every year) but the bottom line is YOUR bottom line. After all, we exist to bring value to our members...all our members!

So, don't delay. Register here for NTPDA20. Watch our Facebook Page for regular updates and if you use Twitter you can find us @NTPDA

And, yes, we'll keep bugging you because we've got a great line up of events and business education.  Plus...some special opportunities for you and your business to get noticed that you can use well after the Annual Conference and Trade Show. We'll be recording radio and video spots that you can take back with you...to promote your business on your social media channels and if you use radio spots back home.  The value of that exceeds $1,000 a crack.

Hope to see you in Phoenix in January!


Twitter Basics

Several weeks ago we shared with you that we've done a "social media audit" of our NTPDA members. Just to see what social media platforms they are using and what we might do to better help our members communicate with their customers. We've already looked at Facebook now a peek at Twitter. Twitter Logo 2019

We found a minority of our members on the Twitter Platform. Most likely that's because they may not be aware of how many people in agriculture are already there and think it's not worthwhile. Nothing could be further from the  truth. If you go to Twitter and search for #Farming #Agriculture #Harvest19 you'll find a host of farmers and ranchers there talking about their experiences. You'll also find some of the major equipment retail centers using Twitter to inform folks about their offerings, pricings, etc.

In other words: Twitter is a happening place.

So, let's set out some basics for Twitter use...ready?

  • Have a Plan - Just like with Facebook you need to have a plan for Twitter. What you want is to share information that farmers and ranchers find useful. That is a BUNCH better than using the platform simply for selling stuff. So, think about what you know about parts and agriculture that others might find useful and then create a calendar of what to talk about;
  • Your Business Blog - We've said for YEARS that every business should have a business blog that is attached to your website. That gives you more power from search engines AND you get to tell YOUR story in your own words. But then...what do you do with your blog?  Share it on Twitter. Again if you are sharing information farmers and ranchers find valuable...you win;
  • When to Tweet - We've always thought that the best times to Tweet is when your customers are active on their computers...makes sense right? However with so many farmers and ranchers using their phones to interact that means your customer isn't tied down to a computer screen. He or she might be waiting at the grain elevator or on the combine scrolling through social media and making comments.  Bottom line is that if you are active so too is your customer;
  • How to Tweet - You can jump on Twitter and create an account for FREE. However we think it's wise to purchase a subscription to a system that will allow you to manage your Twitter stream more effectively. There are several out there. We've used Hootsuite for years. It gives you the flexibility to follow others, schedule your Tweets and see what is going on at a glance;
  • Use Images - People respond to images more than just words. Make sure your Tweets have images most of the time; 
  • Tweet Often - Twitter is like a message board that constantly is moving. If you Tweet, say at 6:00AM but not again until Noon you've lost six hours of "eyeballs". We recommend tweeting at least eight to twelve times a day. By using your automated system that's pretty easy to do;
  • Don't Link to Facebook - OK...we know some of you do but your Tweet shows up like this: "facebook.com7476982" or something like that. The reader has NO idea what you've posted. Facebook and Twitter are two very different animals. If you are going to link to Facebook make sure you post what it's about;
  • Re-Tweeting - One of the best ways to engage is by retweeting posts you think are interesting and/or valuable. And, as a favor, always RT our Tweets...please;
  • Using the Hashtag - Once you've been on Twitter for a bit you'll get the hang of Hashtags. It's how to search for something or to keep a topic fresh. You can even set your search for a # Hashtag. For example, like in the opening of this post... #Agriculture put that into Twitter and see what people are talking about when it comes to topics.  This is really handy when you are at a trade show and there is a Hashtag for the event. NTPDA uses #NTPDA20 as the Hashtag for our upcoming annual meeting in Phoenix.

There you have it...some very basic thoughts about Tweeting for Business. As always let us know if you've got questions or comments. You can leave those here on this post!  Thanks for reading and being an NTPDA Member!