Every weekday we, at NTPDA, reach out to our current, former and potential members just to check in, thank them for their membership, encourage membership and better explain the benefits of membership. But, long before we get into all of that we explain the reason for our call, "Hi, and thanks for taking our call. We reach out to our members, potential members and past members just to check on you and your business. Tell me, how are things with you and your family?"
We can tell you that the overwhelming response has been very positive. Somebody actually cares and is willing to take the time to reach out. And nearly every call we've been making we're hearing reports that business in the agriculture world is solid. It could be a combination of farmers/ranchers having the time to focus on repair or it could be lower prices are forcing many do DIY or it could be that they are seeing value in their relationship with their parts supplier.
In other words...business is good.
We share that with you for a reason. On each call we learn more about our members and their unique place in their community and how they reach out to customers old and new.
Just like with everything else, if you stay in touch with your customers and keep your business "top of mind" they will more likely continue to do business with you. But, just like we're doing with our membership it all takes time. But, the rewards can be very positive.
One other thing. Have you got news for us?
From time to time our membership forgets to let us know about what's going on so that we can share that through our robust social media efforts, here in our
business blog or with other news outlets.
Just a reminder...if you've got news about your business or a story you want to share...like the onion story we heard last week from our member Steven Sparks at Nyssa Tractor & Implement. Check that HUGE yard! Did you know that the biggest user of onions isn't the consumer but schools and restaurants? And because so many restaurants and schools have shut down many farmers are having to "dump" their onion crop because it's way too expensive to try to hold them. And...Outback Steakhouse uses those "jumbo onions" for their famous "Bloomin' Onion" and many of them come from onion patches near Nyssa. (Photo - Chicago Tribune)
So, if you've got a story send it along, we'd love to share. You can send it to Michael@NTPDA.com
Stay safe and well!