Education

Member Benefits with Eric Shaul

While we were in Arizona for the NTPDA Annual Conference and Trade Show we heard from long-time member Eric Shaul of Allied Information Networks. Here in Eric Shaul Jan 2020 "Voices from Maricopa" Eric talks a bit about his business and also the NTPDA Scholarship Program. Applications are now online with the deadline of March 17th to return those applications to our Texas office. To hear Eric just click the audio connection below:

NTPDA Scholarships Eric Shaul

Scholarship awards are based on academic achievement, extra-curricular/community activities, evidence of leadership, work experience, short- and long-term career goals, and the applicant's overall response to each of the questions on the application.  Financial need is not considered in the review process and there is no distinction made on race, religion or gender of the applicant.

OK!  So let's send you to the NTPDA Scholarship Page on our website that has all the details and the application. 

Remember, applications must be complete and received in the Texas office by Tuesday, March 17, 2020.  That address is: 

NTPDA - Post Office Box 1181 - Gainesville, Texas 76241


Time For NTPDA Scholarships!

Each year the National Tractor Parts Dealer Association presents scholarships to deserving students wishing to advance their education. The NTPDA Diploma Scholarship Scholarship Program is open to NTPDA members, employees of members or dependents of members or employees.  Students must enroll full-time (12 or more credit hours) at an accredited college or university for the 2020 - 2021 academic year.

Due to the rising cost of education, our Board of Directors voted last year to raise the amount of the annual scholarship. 

NTPDA contributes $1,500 and the sponsoring company of the recipient is to contribute $500 for a total of $2,000 award per recipient.

Scholarship awards are based on academic achievement, extra-curricular/community activities, evidence of leadership, work experience, short- and long-term career goals, and the applicant's overall response to each of the questions on the application.  Financial need is not considered in the review process and there is no distinction made on race, religion or gender of the applicant.

OK!  So let's send you to the NTPDA Scholarship Page on our website that has all the details and the application. 

Remember, applications must be complete and received in the Texas office by Tuesday, March 17, 2020.  That address is: 

NTPDA - Post Office Box 1181 - Gainesville, Texas 76241

Once again, here is a link to our NTPDA Scholarship Page.


Register Now and Save!

The 2020 NTPDA Conference & Trade Show runs January 16th - 18th at the beautiful Harrah’s/Ak-Chin Casino in  Maricopa, AZ (Think...Phoenix) and, as usual we've got a great event for our members full of networking, education and some fun! And...if you register before the end of day the 30th of November we'll save you some money!

Here's a quick video to encourage you to join us in January: 

But, remember...register today to get in on the "Early Bird" Savings. Here is your registration link and we look forward to seeing you in January for #NTPDA20!

 


Social Media and Business

Over the years, according to our count, we've done maybe six or seven seminars about business and social media. We've had our NTPDA members speak to the Speaker Seminarissue and brought in some social media experts. It was all meant help our members better engage with their customers and, in the end, sell more product.

Last week we thought it might be interesting to do a social media assessment of our regular members. You know, see what social media channels they are on, what they are doing with social media and get an idea of the utilization. It was very informative. We looked at blogging, YouTube, Twitter, Facebook and Instagram.

The results were mixed.

We didn't find many of our regular members who blogged. There were some that use YouTube and fewer who used Twitter or Instagram. It seems the social media platform of choice is Facebook with over 60% of our members engaged there.

We next looked at how often our members posted and what they posted about. We found, not surprisingly, that most were featuring products for sale and some special sales they were having. Very few members who posted on Facebook posted much else. The YouTube users, and there were a couple, did a Social Media Images July 2019mixture of "behind the scenes" and "how to" videos and many of those were done well.

We did find lots of Twitter accounts that were started a couple of years ago but then abandoned after only a few dozen tweets. Some members link their Facebook posts to Twitter so when they post on Facebook those posts automatically go right to their Twitter feed.

It was enough data to get us to thinking that maybe it's time to do a refresher, here on our Blog, about best social media practices. What each platform is good at and what they should be used for. You see, each really has a different audience.  

So, that's what we're going to do.  Over the next several weeks we'll post some helpful thoughts about each platform and offer up some best practices. We're hoping it will help and we promise not to go too deep into the weeds.

In the meantime if you've got thoughts about the use of social media for business let us know with a comment here. Just go to the comment section and post your thoughts about social media. We'll not make those public because, well not everybody wants to air their laundry. Right?

Thank you for being a member of NTPDA. We hope you'll find this information valuable. 


Investment or Expense

In business we're all to aware of these two words. An investment usually means we expect some sort of return for the good money or time that we've Accounting imageexpended. An expense can also bring us a return but often it is simply the "cost of doing business". It can be a capital expense or keeping the lights on. The expense allows us to do business.

The same can be said about your membership in the National Tractor Parts Dealer Association. You can go ahead and pay your dues without expecting much in return...an expense...or you can be wise about your "investment" and expect value and a return on your dues payment.

We really hope your view of NTPDA Membership is an investment. But, to really get the most of your membership it takes just a bit more. The return on your investment depends on your involvement.

I'm really not sure of another organization that gives as much back to its members as does the NTPDA. Recently we published a sheet of "benefits" that membership brings you...it filled nearly four pages. But, the trick is to use them...but to use them ya gotta know about them. One of them is our NTPDA Scholarship Program that we wrote about last month. To check out the others head to our website or follow this link.

Investment and Involvement are also linked with you and your company make the decision to be truly engaged in your association. You can do that through a number of ways:

  • Volunteer - There is nothing like learning about the workings of your Board of Directors other than volunteering to work on a committee. This year our goal is to get more involvement from our Membership in a committee structure from Membership to Planning;
  • Attend - Your association holds two events each year. Our Summer Meeting and our Annual Trade Show and Meeting. When you attend these you become involved in making sure your investment pays off. Real business ideas and solutions along with creating relationships with fellow members and the folks who supply us with goods and services.

In the end it's your choice. We know you've got a bunch on your plate. We all do. But, here is a way that you can get the most out of your NTPDA investment and that one word is..."Involvement".

Thanks for reading!


NTPDA Scholarship Time!

Each year the National Tractor Parts Dealer Association offers our Annual Scholarship Program. NTPDA contributes $1,500 and the sponsoring company of the Diploma Scholarship recipient contributes $500 for an award total of $2,000. The scholarships are awarded to deserving student who are NTPDA members, employees of members, or dependents of members or employees. Our scholarship applications are open to U.S. and Canadian graduating high school students, or current college students, enrolling full-time (12 or more credit hours), toward a diploma or degree at an accredited college or university.

The scholarship awards are based on academic achievement, extra-curricular/community service activities, evidence of leadership, work experience, short and long-term career goals and the applicant's overall response to each of the question on the application. Financial need is not considered in the review process and there is no distinction made on race, religion or gender of the applicant. Completed applications must be accompanied by written verification of affiliation with a NTPDA member company and a Recommendation Letter from someone outside of the sponsoring company or your family.

Sound good so far?

The Details

NTPDA will invoice companies following the selection of the recipient or recipients and one check will be sent the recipient from NTPDA in the full amount. Scholarship recipients must provide evidence to the NTPDA office that college registration is complete before scholarship funds are disbursed.  Upon receipt of such evidence, the NTPDA will issue a check to the recipient. 

The lifetime maximum an applicant may receive a NTPDA scholarship is two.  There is a limit of two scholarships awarded per paid membership per year.  This includes Regular, Associate and Affiliate members.

The selection process is an extremely difficult one because of the many outstanding applicants each year.  Therefore, great care is taken to assure that impartial and unprejudiced choices are made.   Applications are sent to the NTPDA office where they are logged in and noted with the date received and assigned a student code.  The numbered applications are then sent to the Scholarship Committee and the original kept in the NTPDA office.  Based on the criteria above, the committee then ‘rank’ the applications, choosing the top ranked as the recipients of the scholarships.  Their selections are then forwarded to the NTPDA office for announcement to the Association and in the student's local newspaper.

Applications MUST be complete and received in the NTPDA office by Monday, March 18th, 2019.

And...here it is.  Download the application here.

Good luck and thank you! 


Wish You Were Here!

We are in Mobile for the 2019 NTPDA Annual Meeting and Trade Show and if you didn't make it...well, we wish you were here. We have so much coming up Mobile AL Night Shot that we know will help move your business and our industry forward. And, yes, we'll have time to get together with friends and actually do business.

For those of us who are here, and on the ground, the next few days will fly by. Our Early Bird Gathering is Thursday evening and, if you've ever been with us, you know it will be great.

On Friday we'll launch into "Going Beyond the Brand" which has everything to do with employee and customer engagement. How can we get our employees to become more engaged in what our customers want and need. Karen Video Grab 5 Oct 2018And, know what?  Most of that has to do with listening and being responsive. To get there Karen will talk about transparency and the customer experience. It's not always price but it is about winning.

Also on Friday we'll dive into your online presence with "Online Excellence - Redesigning Your Website From THe Ground Up".  What is it that consumers want to know and see when they first get to your site?  How can you use technology to create a winning relationship with your customer and how can your website engage? Nicholas will have answers to your questions.

And by the time we get to Thursday evening we'll be in our Trade Show area with dozens of opportunities to do business here in Mobile.

And, that's just Friday!!

We really do miss those of you who can't be here and we're going to do our best to get you to see the value, along with the fun, of being at our Annual Meeting and Trade Show.  Be watching out Facebook Page and our Twitter Stream @NTPDA all week long for updates, video clips and more.  You can also follow us by using the hashtag #NTPDA19!  Easy, no?

And, we haven't even talked about Saturday...yet.

 

 


What YOU Can Expect in Mobile!

Recently one of our speakers at our upcoming NTPDA Annual Conference and Trade Show appeared on the Insight on Business broadcast Karen McCullough One
talking about her presentation in Mobile. Karen McCullough was with us several years ago and we're grateful she is coming back to share some valuable lessons with our members. Click in and listen as she talks about branding, employees and customers. She'll also share with you exactly what you can expect in her two-part session called "Going Beyond the Brand". Join us in Mobile and take away some valuable lessons!

If you have not yet registered for our Mobile, Alabama Adventure here is a link to the registration page. Take some time and commit to working ON your business rather that working in it...you will see a difference. Join us in Mobile! 

 


Planning Ahead for Mobile

Over the past several weeks your NTPDA Board and Staff have been busy putting together our agenda for the 35th Annual Conference and Mobile AL CrowdTrade Show which will take place in Mobile, Alabama between January 17th and 20th of next year. (Plenty of time for you to get your flight arrangements, right?)

Along with our many social events we've got some great training and education planned. Here is a quick rundown:

"Going Beyond the Brand"

Coming back to NTPDA is one of our favorite and fun professionals! For those of you who have been with us for several years you may remember that Karen McCullough spoke to our group while we were in Florida. Gosh, has it been that long? Always entertaining and always enlightening Karen will share her thoughts about "Going Beyond the Brand". What does it really take to create a lasting and positive customer experience and what is the impact of making sure your customer engagement is positive. That is what some call your exterior brand. However, also important is your "interior brand". Making sure the people who work for and with you are able to extend a positive brand message in everything they do. Why? It all matters. 

Mobile AL Night ShotKaren will give you solid tips and ideas of how you can polish both your external and internal brand. Both are critical when considering profit potential.

"Online Excellence"

We all know it...but do we pay attention to our "digital brand"? Joining us in Mobile will be Nicholas Longtin and Sydney Franklin from Arcstone. They will help you understand how to create a website that connects with your target audience and does more than just "sit there". There are many factors that go into web design from the way consumers read the content to the way consumers can now interact with your business. And, when you understand that first impressions matter, it's important that your website sends a positive and clear message the moment a customer makes a connection.

The "how" and "why" of website marketing. Yet another piece of valuable information you can take home and work on right away.

We hope you'll block out the dates and join us for an exciting adventure in January! 


Retention, Recruitment and Workers Comp

We can all agree that the labor market is tight. There are HELP WANTED signs everywhere. Take a drive along any paved road and you'll Help Wanted Come In see them nailed on fence posts, written on billboards and scrawled on the sides of semi-trailers. The issue is serious and you would think any employer would use whatever they can to increase worker retention and recruitment. Even focusing on workers compensation.

What?

We get it...say the words "workers compensation" and eyes glaze over. But, think about it. If you have a solid system to deal with worker compensation claims you do two things:

  • Improve your employer/employee relationship with the injured party;
  • Polish your employment brand as being fair and concerned. 

The key is to take the time to focus on a system to engage the injured employee and the treatment facility all to make sure the employee returns to work quickly and whole.

Recently Michael Libbie, a long time member of NTPDA, shared an interview from his radio show, Insight on Business the News Hour, in which he had a conversation with a firm based in Iowa, Colorado and Arizona that specializes in Human Resource Management. By no means does the NTPDA wish to tell you to use the firm that is being interviewed. We are simply trying to share the information that could help you and your business retain valuable workers and build a positive message about your business which can enhance your  recruitment ability. 

If you would like to listen to the conversation just click this link. Then, consider what procedures you have in place to deal with workers compensation. We know our members can often be in a business where unintended  injuries can happen. We just hope you have a plan to deal with them.

In this tight labor market we need all the help we can get.

Thanks for reading and remember to make plans to be with us in January!  We've got a dynamite program coming together and you do not want to miss it!