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September 2018

Planning Ahead for Mobile

Over the past several weeks your NTPDA Board and Staff have been busy putting together our agenda for the 35th Annual Conference and Mobile AL CrowdTrade Show which will take place in Mobile, Alabama between January 17th and 20th of next year. (Plenty of time for you to get your flight arrangements, right?)

Along with our many social events we've got some great training and education planned. Here is a quick rundown:

"Going Beyond the Brand"

Coming back to NTPDA is one of our favorite and fun professionals! For those of you who have been with us for several years you may remember that Karen McCullough spoke to our group while we were in Florida. Gosh, has it been that long? Always entertaining and always enlightening Karen will share her thoughts about "Going Beyond the Brand". What does it really take to create a lasting and positive customer experience and what is the impact of making sure your customer engagement is positive. That is what some call your exterior brand. However, also important is your "interior brand". Making sure the people who work for and with you are able to extend a positive brand message in everything they do. Why? It all matters. 

Mobile AL Night ShotKaren will give you solid tips and ideas of how you can polish both your external and internal brand. Both are critical when considering profit potential.

"Online Excellence"

We all know it...but do we pay attention to our "digital brand"? Joining us in Mobile will be Nicholas Longtin and Sydney Franklin from Arcstone. They will help you understand how to create a website that connects with your target audience and does more than just "sit there". There are many factors that go into web design from the way consumers read the content to the way consumers can now interact with your business. And, when you understand that first impressions matter, it's important that your website sends a positive and clear message the moment a customer makes a connection.

The "how" and "why" of website marketing. Yet another piece of valuable information you can take home and work on right away.

We hope you'll block out the dates and join us for an exciting adventure in January! 


Retention, Recruitment and Workers Comp

We can all agree that the labor market is tight. There are HELP WANTED signs everywhere. Take a drive along any paved road and you'll Help Wanted Come In see them nailed on fence posts, written on billboards and scrawled on the sides of semi-trailers. The issue is serious and you would think any employer would use whatever they can to increase worker retention and recruitment. Even focusing on workers compensation.

What?

We get it...say the words "workers compensation" and eyes glaze over. But, think about it. If you have a solid system to deal with worker compensation claims you do two things:

  • Improve your employer/employee relationship with the injured party;
  • Polish your employment brand as being fair and concerned. 

The key is to take the time to focus on a system to engage the injured employee and the treatment facility all to make sure the employee returns to work quickly and whole.

Recently Michael Libbie, a long time member of NTPDA, shared an interview from his radio show, Insight on Business the News Hour, in which he had a conversation with a firm based in Iowa, Colorado and Arizona that specializes in Human Resource Management. By no means does the NTPDA wish to tell you to use the firm that is being interviewed. We are simply trying to share the information that could help you and your business retain valuable workers and build a positive message about your business which can enhance your  recruitment ability. 

If you would like to listen to the conversation just click this link. Then, consider what procedures you have in place to deal with workers compensation. We know our members can often be in a business where unintended  injuries can happen. We just hope you have a plan to deal with them.

In this tight labor market we need all the help we can get.

Thanks for reading and remember to make plans to be with us in January!  We've got a dynamite program coming together and you do not want to miss it!