We enjoy finding news about our NTPDA Members and when we were checking the Internet came across this great article from The Detroit News about our
associate member Steiner Tractor Parts. If you want to go and read the article go ahead but promise to come back!
What we liked about this was how well the article focused on the lifestyle of repairing old tractors and how that hobby has grown into a huge business: "What started as a four-page flyer...has grown into a 616 page phone-book size catalog..." This is also a great example of something called "Earned Media" or sharing a story with reporters and then following up to make sure it's carried. Remember this is in The Detroit News, not a rural publication but valuable in helping them build their brand.
And that's not all. A visit to the Steiner Tractor Parts website told us their crew is using all the marketing tools they can to increase their "findability". From Pinterest (Yes...Pinterest!) to Facebook and YouTube our friends at Steiner understand that marketing to multiple segments of the community pays off.
We just thought you might find it interesting and helpful as you continue to build your online and in person business.
Hope you had a fantastic Independence Day Holiday!