The Summer Board Meeting is in the books and much of the meeting had to do with the 2017 Conference and Trade Show headed to San Antonio starting on January 18. So, this is your "heads up" to Save the Date!
The Membership Committee is working on details surrounding the event and recently members filled out a survey telling them what they wanted to learn while in Texas. The survey was sent via email in May to 192 email addresses we have on file. 14% of our members responded and told us these are the top four things they would like to learn more about during the 2017 Conference and Trade Show:
- Marketing including Social Media - 74% of those who responded said they want to learn more about how to market effectively and how to better use social media in their marketing efforts. This would include traditional marketing methods such as print, radio, television as well as new media such as Facebook, Twitter, SnapChat, Instagram and a host of other products that are available;
- Employee Recruitment/Retention/Motivation - 44% of our responding members say they would like to learn how to better recruit and retain employees. And 59% said they would like to learn how to better motivate current employees. This didn't surprise us much because across most industries we hear the same thing, "We can't find good people who want to work." Our goal with this area would be to examine what works and what might need work when it comes to finding, keeping and motivating employees;
- Sales - This area received a 51% rating. Our members want to know how to increase sales and who doesn't? What new ideas are there to boost the bottom line and deliver a more sound profit?
You can be assured that we are working, right now, on delivering on our promise to bring value to your membership.
We hope that you'll Save the Dates of January 18 - 21 for our Annual Conference and Trade Show this year in San Antonio! More information will be coming to you on a regular basis!
See ya in Texas y'all!