It seems like it's always something, right? Recently we've made some significant changes in our outreach program to existing and potential new members. The changes in this blog is part of that effort.
For those of you who have websites or blogs it's going to be critical that you alter your online presence to become mobile friendly. Here are two solid reasons to make this happen as quickly as possible:
- Over half of all website searches are now done on mobile devices. If a person searches for your website and it is not responsive to whatever device they are using (phone/tablet/desktop) the ability for them to use your site deminishes;
- We believe that on April 21st Google will roll out a new "mobile web-crawler" which will identify if your site is or is not mobile friendly. If the site is not mobile friendly we believe Google will flag it as such. That means, even at the search, users will know if they should or (perhaps) should not continue.
Last year, we made changes to our website to make sure it was mobile friendly. This year we've altered our blog to make sure that it too matches the way in which users are switching how they access content.
Here is an article from our member and agency of record that details the Google changes in more detail. If you have not made contact with your web developer we suspect you may want to do that very soon.
Thanks for reading and let's go sell something!