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April 2015

Wengers of Myerstown - A Family Affair

Every so often NTPDA does a quick profile of a member.  Last week we asked Molly Wengers LogoDubble if she would check in with the Wenger Family of Wengers of Myerstown a company that has been serving the agricultural and construction industries since 1946. We thought the stories she shared with us is typical of a closely held family company and we're proud they are members of the National Tractor Parts Dealer Association.

"Last week I had the chance to speak to Lloyd Wenger.  His father, Carl Wenger founded the business in 1946.  Lloyd is the oldest of the seven Wenger children, all of whom are actively involved in the family owned and operated business. (Photo of Carl and his wife Margaret  with the family.)

G1-G2 Spring 2014 PhotoWe talked about several different topics but two stories really resonated with me.  Lloyd was sharing about the work he does selling equipment and parts and online. He told me that Wengers of Myerstown has been rated by over 5,800 people on a ratings website and the company has received a 100% Customer Satisfaction Rating. That says so much about how the family and the company take care of their customers.

He then told me about a recent trip to the bank during which the bank teller thanked him for being a loyal patron of the bank since 1950.  Sixty-five years with the same bank!  That says something about loyalty.

I also spoke to the youngest of the Wenger children, Rose.  Rose oversees the Human Resources tasks for the business and while we were talking she shared the stories of Daryl, Donnie and Leon.  All are employees that have been with the company for over 35 years.  Leon’s story goes even further.  His father Paul worked at Wengers of Myerstown for nearly 25 years and Leon’s son, Kurtis began working for the business over five years ago. 

So why share these stories?

It’s anecdotes like these that tell the story of Wengers of Myerstown.  It is an organization that, above all else, values its customers, business partners, and employees.  Most importantly, it does so while providing quality construction and agricultural equipment and parts as well as machining services and quality used motorcycles.  Wengers of Myerstown is pleased to be able to provide these products and services to our customers and our friends, the members of NTPDA.

Thanks Molly we sure enjoyed learning more about the family and the business! 


Something New from NTPDA!

Mobile Use of SmartphoneIt seems like it's always something, right?  Recently we've made some significant changes in our outreach program to existing and potential new members.  The changes in this blog is part of that effort.

For those of you who have websites or blogs it's going to be critical that you alter your online presence to become mobile friendly. Here are two solid reasons to make this happen as quickly as possible:

  • Over half of all website searches are now done on mobile devices. If a person searches for your website and it is not responsive to whatever device they are using (phone/tablet/desktop) the ability for them to use your site deminishes;
  • We believe that on April 21st Google will roll out a new "mobile web-crawler" which will identify if your site is or is not mobile friendly.  If the site is not mobile friendly we believe Google will flag it as such.  That means, even at the search, users will know if they should or (perhaps) should not continue.

Last year, we made changes to our website to make sure it was mobile friendly. This year we've altered our blog to make sure that it too matches the way in which users are switching how they access content.

Here is an article from our member and agency of record that details the Google changes in more detail.  If you have not made contact with your web developer we suspect you may want to do that very soon.

Thanks for reading and let's go sell something!