For many of our members it's the start of the "busy season" as the winter gives way to spring (maybe) and our customers start to rise from their cold weather slumber and demand that their replacement part gets to them...tomorrow.
And, we'll groan a little and might even say, "What do they expect? Miracles?!?"
Careful because they have choices. No, not that the customer is ALWAYS right but they are our customer and how we treat them, how we respond to demands and how we show our gratitude that they have picked us to do business with...matters.
Today our customers , be they farmers, ranchers or members of the NTPDA, know they have other choices. They also know they have a voice. They can exercise that voice from person to person or by using social media from Twitter to Facebook. It's in all of our best interests to maintain a positive working relationship and always treat our customers with respect.
Do that and...win.