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Paying Attention to your SEO?


SEO ImageThe world, it seems, buys from the computer. If not making the direct purchase from the computer we, at least, go to the Internet to find where we can buy an item. The Total Retail Survey of 2016 looks at the buying habits of consumers and in the United States and Canada 40% and 38% respectively make decision purchases based on product and supplier reviews.

But, first they have to find you.

We just completed a quick study using five different computers that have had zero interaction with agricultural parts. In other words the words "Ag", "Tractor" and "Parts" were never used in any product search. We know because we picked people without any connection with agriculture. In each test we asked our subjects to do a search for "Ag Tractor Parts" just to see who and what popped up.

The good news is that several National Tractor Parts Dealer Association regular members showed up on the first page of the search. There were also paid advertising on the first page and that varied from computer to computer. 

The bad news is that many of our members did not make the first, second or even the third page of the search. What can you do to improve your ranking and "findability"?

  • Paid Google Ad Words - You can pay for keywords and that investment will drive your search results but, frankly, it's a gamble;
  • Review Your Home Page - If the wording on your home page has not changed in some time the "search bots" look at that and think, "Nothing new here, let's move on!" It's critical that you alter, at least every month the wording on your home page and your "About Us" page. It will help get you found;
  • Social Media Interaction - If all you are doing is Facebook it is not enough. It helps but remember, you are limited to your "Likes". To reach out further you'll have to invest in other platforms. You could start to Instagram parts tractors, combines and people you work with. You could do SHORT YouTube videos of a delivery or a parts tractor or a burned combine it all matters and making sure you have keywords in your description helps;
  • Do a Blog - What better way is there for people to learn about your "back-story"? Tell about your founding, your experience, your customers...it all adds up.
  • Don't Just Broadcast - If you do Social Media don't just broadcast your message but interact with others. Ask questions, do a poll, have some fun. People don't always want to be "sold" they just want to be human and interact.

Hope this helps move your SEO and your website ranking.

 


Happy Father's Day!

Fathers Day BlogAll of us at NTPDA wish you and your family a Happy Father's Day!  We did a little looking around and the holiday had some starts and stops. 

On July 19, 1910, the governor of the U.S. state of Washington proclaimed the nation’s first “Father’s Day.” However, it was not until 1972, 58 years after President Woodrow Wilson made Mother’s Day official, that the day became a nationwide holiday in the United States.  If you want to read more about the history of the holiday, here is a link.

While the history is interesting, it's great that our nation celebrates Fathers and all it means to be a good Dad.  It's not as flashy as some holidays but by simply remembering the goodness of Fathers...the work, the caring, the love...we can set an example for the next set of Fathers who look to their Dads for guidance. 

Happy Father's Day!

 


Memorial Day Thoughts

Memorial Day VisualAs friends and families gather on this the "Official Start of Summer 2015" we're truly hoping you have a safe and happy weekend.  And, as you enjoy the cook-outs, boating, the Indy 500 take a moment and, perhaps, think of why we mark this date.

As we were preparing for the holiday weekend we were struck by how many families look on this day...differently. For some the day is a reminder of family members who didn't come home.  Of family members who are, even today, in harms way in an effort to allow the rest of us to enjoy our freedom.

There's nothing disrespectful of enjoying the weekend.  Not taking a moment to reflect on what this day really means would be a missed opportunity.

May you all have a safe and memorable Memorial Day.

 


Rock Valley Tractor Parts

Rock Valley Tractor PartsNational Tractor Parts Dealer Association member spotlight this week showcases long time member Rock Valley Tractor Parts

Rock Valley Tractor Parts has been in business since 1938 and has a large, centrally located facility in Rock Valley, IA.  They sell Used, Rebuilt and New tractor parts to farmers, ranchers, restorers, dealers, and other salvage yards.  They are proud of the reputation they have built in the 70+ years of doing business by working with many reputable vendors to give their customers the best quality parts at the lowest possible price.

Their entire inventory of over 150,000 part numbers is on the computer and they are ready to ship.  That means there are over 5,000,000 parts cataloged and inspected so when customers call they can ship the part the same day it is ordered.  They don’t have to go pull it off the tractor and hope it is good, and that saves customers money and downtime.  For orders over $1,000 they will include a free RVTP T-shirt as well.

To learn more about Rock Valley Tractor Parts visit their website at http://www.rvtractorparts.com/.  


New Member Howdy - Romaine Electric


Romaine ElectricWe're always proud to lift up new and existing members of the National Tractor Parts Dealer Association (NTPDA).  Today we showcase Romaine Electric Precision Products out of Kent, Washington.  What is it they bring to our membership?  Here you go:

Romaine is a ninety-five year old manufacturing and distribution company that is made up of fourteen business segments which include Aircraft, HD / Truck on highway, HD off highway, Marine Recreational/Commercial, Outdoor equipment, Material Handling, Agriculture, Automotive, and more. 

In addition Romaine has a ProAg PLUS Program which they say is the most complete Ag & Industrial program in the industry, with a combination of NEW OEM, New Global, NEW USA built and Reman Units, and custom built units  to provide excellent coverage, and competitive pricing. 

They added that their goal is to be a supplier to our members and not a competitor. We take this opportunity to welcome Romaine to our NTPDA family.  To learn more about their business here is the link to the Romaine Website.

 

 

 

 

 

 

 


NTPDA on The Air


Scott Jeff Tom NTPDA 19 July 2014Recently three of our board members from the National Tractor Parts Dealer Association were interviewed for a segment to air on Insight on Business the News Hour based in Des Moines, Iowa.

Michael Libbie, the host of the News Hour, is joined by board members (R to L) Scott Schelling of Rock Valley Tractor Parts, Jeff Griggs, All States Ag Parts and Tom Winkleblack, Schaefer Enterprises where they discuss the Summer Board Meeting as well as what the NTPDA is and who members serve. Here is that interview.   (Click to Play) or here:

Very nice! 


Welcome!

We're the National Tractor Parts Dealer Association and while we're based Welcome in Texas our members come from all over the United States, Australia and Canada.  From one coast the another our members serve the agricultural and industrial world with high quality used, rebuilt and new parts.

We'll be using this blog to share information about the association, our members and the work that we do as a partner in feeding the world to building roads and bridges.

Nothing runs unless the parts on the machinery...work and our members, both regular and associate, are there to help you fix what's broken.  For nearly thirty years NTPDA has been there for farmers and construction workers.

Thank you for reading, getting to know us and the work we do.  Oh, and what do you think about the new (coming) website?  We call that...responsive! (Oh oh...we've let the cat out of the bag!)  Yes, coming soon your connection to us gets even better. You'll be able to access our site from any device and actually be able to use it. 

We think that's pretty neat!