Trade Show

Doubling Our Membership

Over the weekend several of us were talking about membership, the life-blood of any organization including the National Tractor Parts Dealer Association. It Join us imagecame to us that there are three things any organization must do to recruit and retain members:

  • Let Perspective Members Know You Exist
  • Provide Value for Membership
  • Ask 

Of the three NTPDA does a bang up job of providing members with value. Our website lists nearly two-dozen benefits. We also are pretty good at providing an opportunity to network, sell and learn during our Annual Conference and Trade Show. And, we're always here to help boost our members through our social media efforts.

Where we fall down a bit is in letting perspective members know we exist, sharing the benefits and making the ask. Sure we share information among our existing members through a wide variety of means from blogging to emails the quarterly NTPDA Bulletin. But, that is sort of like an echo chamber...we're talking among ourselves. For retention that is important but what about...growth?

The former Membership Committee had some ideas including outreach efforts, inviting potential members to our Annual Conference and reducing first year dues. Maybe it's time to ramp up the "Idea Machine" again...

Or what if each of us asked another supplier or a competitor to join our ranks. If we all committed to asking one additional person or company to join us and clearly laid out the case for value we could double our membership by January.

Perhaps it's something to ponder but more importantly just...do.

We'd love to hear your thoughts. Shoot us an email or comment here on the blog.

Thanks for reading and thank you for your membership!


We Are Thrilled!

Thank you, from all of us here at the National Tractor Parts Dealer Association (NTPDA)! We are thrilled that so many of you took the time to read our most recent post about our Annual Meeting and Trade Show in San Happy KidsAntonio.

The number of you who not only responded to our phone calls but also took the time to read what your fellow members had to say was great. We had fantastic response on Facebook as well as Twitter.

So, thank you!  Sometimes it might seem like we are "talking to ourselves" but your recent review of #NTPDA17 and your input is welcomed.

As we leave January 2017 behind us please know that we are already working on #NTPDA18 and listening to what you have to say. Our goal is, and always has been, to create real value for your membership. It doesn't matter if you are a Regular Member or an Associate Member...you are all important and we want to hear from you.

Thanks again for taking the time to communicate with us and for sharing your thoughts!

 


So, How Did We Do?

By all accounts you had a great time and you learned so very much. We call that adding value to your San Antonio Grouping for Blog Use membership. But don't just take our word for it. Here is what some of our members had to say about #NTPDA17 in San Antonio:

Terri Stevens - Tractor Barn

"I have to tell you it was fantastic. Of course I love seeing everybody but what was so good for me and our company was some of the new displays in the trade show. Because we are a Mahindra dealer it was great to meet a new parts supplier. That made the trip worthwhile for me. The training was also excellent. Mel and his ideas about hiring the right employee first was something I really needed to hear. And, because I need help, Crystal and her training on social media was excellent. You know, I really wish we could have had even more training and education because that's what we really need."

Mike Winter - Worthington Tractor Parts

"We took hard goods for the trade show and it was excellent. Our goal in going to the NTPDA Annual Meeting & Trade Show is doing business and I can tell you we did a pot full of business. If only I had been feeling better it would have been off the charts. But, spending a day or two down with a lousy cold and maybe the flu took me out. Next year!"

Phyllis Cox - NTPDA

"Time, I wish we had more time. DJ was so very entertaining, Mel kept everyone involved and Crystal had lots of information about social media especially LinkedIn. One hour just wasn't enough for her to cover, in detail, all the things our members wanted to hear.  Of course the social events were great but I too, like Mike, came down with a nasty cold. Drat!"

Linda Benton - Southeast Tractor Parts

She gave us a one word response when we asked. "#1 Fellowship!" We'll take it!

Dan Waters - Waters Tractor 

"Great time at the NTPDA with a great group of people. And of course a special thank you to Atlantic!"

Jeff Griggs - All States Ag Parts

"I think the training was outstanding and the piece on hiring was so valuable to us that we started to implement some of those items as soon as we returned. The entire event was well worth our time and effort."

So, how did we do?  As always we're interested. You can hook up with NTPDA on Facebook here and our Twitter Stream is @NTPDA!

Thanks for reading and we look forward to hearing more from you! 

 


All My Bags Are Packed...

We know, it's going to be like an ear-worm when you sing just that line from "Leavin' on a Jet Plane". The National Tractor Parts Dealer Association 33rd  Jet
Annual Conference and Trade Show is just days away. Here are a couple of updates for you:

Shuttle Service - If you need a ride from the airport to the hotel we are using the Super Shuttle App head there for more information.

Wednesday 18 January - If you are displaying you can set up in the trade show area between 2pm and 5pm. Then it's on to our Early Arrival Party that will be held at Charlie Wants a Burger on the Riverwalk. This is always a great time and we'll even have live entertainment during our event.

Thursday 19 January - If you are not yet finished setting up your display in the trade show area you've got time between 7am and 3pm. We'll kick things off with breakfast (remember your breakfast ticket) at 8am and then it's off to learn some valuable information from D.J. Harrington who is going to give us a "Check Up From the Neck Up" really critical things that can help your business grow and prosper. Then Mel Kleiman will hold our San Antonio Speakersfeet to the fire with his program, "Hire Tough - Manage Easy". The entire program is based on how to better recruit and retain employees...you asked for it!  Spouses who have come to San Antonio get to head out for "Art & Dine". Yes! Then we'll focus on digital marketing with Crystal Washington. What is it and how does it work and how can you track effectiveness. Crystal is with us between 2pm and 3pm. We'll kick up our heels a bit at the "Welcome to San Antonio Party" and celebrate the opening of our Trade Show. The action gets underway at 5pm and rolls through the evening!

Friday 20 January - We'll so some networking over coffee (much needed) starting at 8am and then our trade show doors open at 9am to give you a full day of "Meet & Greet" with our supply members. We'll break at 11am for our Annual Meeting and election of Board Members and then have lunch in the trade show area. The trade show winds up and we'll have our Display Meeting at 3:30pm. We hope our Board Members will attend. Next you'll get to take some time off and get ready for our cocktails, dinner and entertainment by the Jackie Myers Band!

It's all about education, meeting friends, doing business and having a great time.

Wheels up!  See you in San Antonio!


What??? So if Time Is Money - Better Get Going!

Yikes NTPDA Members! This Friday the 16th of December is the cut-off date for hotel reservations for our San Antonio trip! Don't panic but do act because if not you are likely Man Sleeping on Couchto pay a higher rate then our preferred group rate. (These hotels are getting pretty strict with their group rate deadlines.)

You can make your reservations by clicking here and getting signed up

As you know when we contract with a hotel we request a specific number of rooms in our block. If the association doesn't meet that number we pay for them anyway. That's not a good thing!

We've got a great event planned and would love to see you in San Antonio! For more about our event click here.

One more time! Here is your link to get your room reservations made.  

You don't want to sleep on the couch...right?

Thanks and see you in San Antonio!

 

 

 


Be Here Before You Know It

The days go by quickly and so too does your opportunity to same some money on your NTPDA Annual Conference and Trade Show registration. November 30th is the first cut off...but if you get in yet today you'll save $75 per person! Here is a link to the registration forms!

So a quick rundown of the agenda for our San Antonio experience is in order: You will be staying in the beautiful San Antonio Riverwalk Hotel by Wyndham. It is very, very nice and we've arranged for special pricing for our event. Go ahead...have a peek at our accommodations. 

Charlie-wants-a-burger


Wednesday January 18, 2017
- Our vendors have setup time at the Fiesta Pavilion. Then we'll hold an early arrival party at Charlie Wants a Burger (we know...it's a little different but, hey...so are we!) we'll have music with Jennifer Westwood and the Handsome Devils and more.  Loads of fun for our early birds this is something you will NOT want to miss!

San Antonio SpeakersThursday January 19, 2017 - After breakfast our presenter DJ Harrington will do a "Check Up from the Neck Up". It's a look at your sales and business model. Then, after a break Mel Kleiman will talk about when you hire the right people your management process is much easier. After lunch Crystal Washington will join us to talk about the digital transformation of sales/marketing and how that has impacted our industry. Our "Welcome to San Antonio" reception is that evening starting at 5pm. We'll also be giving our regular members the opportunity to experience our Trade Show.

Friday January 20, 2017 - The Trade Show Floor opens at 9am and we'll have some time to visit in the NTPDA Marketplace.  The annual meeting and election of officers takes place at 11am. Lunch will, again, be served on the Trade Show Floor so we'll have even more time to spend with our vendors. Our Trade Show closes at 4pm and then it's time to get ready for our dinner with entertainment by the Jackie Myers Band.

We're looking forward to seeing each of you in January. Don't forget, register today!!  Our event in San Antonio promises to be fun, educational and a great opportunity to re-connect with all of your NTPDA friends! 

 


Start Your Trade Show Planning Now!

In just a couple of months we'll be packing up and heading to San Antonio for the 2017 NTPDA Conference and Trade Show. Now is the time to start planning Texas Sample Trade Show Booth for a successful event  After all it costs money to travel, stay at the hotel, take time away from the office and send staff. You really should make it worth the time, money and effort.  Here are several things to get you started:

Associate Member - Exhibitor

  • Small Can Be Large - You don't have to bring EVERYTHING but you do have to be uncluttered. Lots of items often cause confusion and a mess stick to what is HOT or NEW;
  • Use Video - If you can bring one or two large video screens show something interesting about your business, get some testimonials, film something during the event and then play it back. Video will drive an audience.
  • Plan Your Presentation - While our group is small we bet there are several members that you really want to sell. Make a list of five or six and really concentrate on making those connections;
  • Promote Your Attendance - Sure you can send out an email but why not really make an impact. Send what we call a "bump" to your target customers about a month before the show. A "bump" is an envelope with something cool from your company to the attendees. If it is a nice pen...just send the box with a note to come to your booth to pick up the pen in person. Use your imagination;
  • Look Sharp - Wear that logo shirt or sweater and keep your brand alive;
  • Elevate - If you are asking people to sign something or enter something don't make them bend over. Make sure your registration table is at counter height;
  • Turn Off The Cell Phone - We all have voice mail. If you really, really need to make a call excuse yourself from the booth and go elsewhere. Remember the reason you are at the trade show is to sell you and your products/service;
  • Send a Thank You - Don't do the cheap email message. Send a hand written note to your contacts when you get back and let them know you'll be calling; 
  • Follow Up - It does no good to collect business cards or attendee data and then not follow up. Take notes during your conversation and then make sure you follow up a week or two following the show. 

Remember, you are there to represent your company, build relationships and sell something.

The Annual Conference and Trade Show is January 18 - 21, 2017. Be watching for more information and your registration information.

 

 


Welcome to Kansas City!

All of us at the National Tractor Parts Dealer Association are pleased you've made the trip to Kansas City to KC Save the Date Front help grow your business!  We've got an exciting line up of speakers, social events and more to keep you busy over the next several days.

Tonight (Wednesday) Danny Byer will help us "Tie One On" with his Danny Byerinformative and useful keynote about networking for a purpose. You want to get more out of your networking efforts?  Danny, an author and well known speaker will help you do just that.  And, he just may have a few books with him so you can continue your efforts and make networking a successful business strategy. 

On Thursday we'll learn about the Sandhills Cloud from our friends at Tractor House. What is it?  How does it work?  Is this the future of...everything?  Those questions and more will be answered. 

Than Mike James from James Environmental will join us for a conversation about OSHA. What might your business do before, during and after an audit.  Important information that could save you thousands of dollars.

After lunch we'll launch into the Marketing Masters Boot Camp. Four solid hours of work to help you hone your marketing, selling and employee management skills. The result, if you do the work and apply the NTPDA_Logo_Camo methods you'll be taught, can result in a thirty to fifty-percent increase in your bottom line. You said you wanted value from your membership...and here it is!

As a reward...sort of...we'll spend Thursday night in a "Welcome to Kansas City" reception. You'll have an opportunity to practice your new-found networking skills and have some one-on-one time with our Marketing Masters. Ask questions and learn more!

On Friday we'll spend time in the NTPDA Marketplace where you'll network, buy stuff and have plenty of time to get ready for our General Session and Election of Officers. Then, it's back to the NTPDA Marketplace and finally off for dinner and cocktails for our closing banquet.

One other thing you should know. We'll be filming some of the events for our success reel and next year's marketing. Just so you know!  And the Hashtag for the event is #NTPDA16

Welcome to Kansas City!!  This is going to be...EPIC!


We're OPEN!

This week has been a blur as we've opened up Early Bird Registration for our 2016 Early BirdAnnual Meeting and Trade Show scheduled for January 20 - 23 in the "Heart of America", Kansas City.  We've got some exciting things planned that, we believe, will help you grow your business by adding more revenue to your bottom line.

Here is a link to the Program at a Glance so you know what you're in for.

Here is the link for the Early Bird Registration so you can save some money!

NTPDA_Logo_CamoYour Board of Directors has been working hard to make sure we bring you real value for your membership dollar and that this Kansas City NTPDA Boot Camp delivers in a new and exciting way.

So, don't delay...we already know you've "Saved the Date" now save some money and get your business registered.

By the way, if you use Twitter the Hashtag this year is #NTPDA16 let's use it to keep in touch!

As always, there will be "more to come"...we're just getting started!


Getting to MEMPHIS!

We have lots of fun at NTPDA!  So, we thought it might be a good idea to have some fun with this video about our 2015 Annual Conference and Trade Show.  We asked our member, Michael Libbie from Insight Advertising to come up with something fun and interesting.  We think he did pretty well:

 

So, let's get going!  Make your reservations TODAY by clicking this LINK TO REGISTER and make plans to come, learn, have fun and build a better business! We'll see you in Memphis...  Now, just where is Michael?