Sales

The Power of Repeating Stuff

Who doesn't like repeat customers? Who doesn't like being told...a couple of times...that you've got a great logo or uniform or...heck a Man hay bale microphonehaircut? Just as much as we enjoy repeat customers and repeated complements so too should we learn that when we repeat something over and over it has real power.

In marketing and advertising it is what is called "Top of Mind Awareness". Making sure your product or service is at the top of mind when it comes to buying what you are selling. "One and DONE" doesn't cut it. It takes an effort to make sure you repeat your message over and over.

Here are a couple of examples and while they are for national brands we think you'll get the message:

" Winston Tastes Good Like a Cigarette Should" - Winston has been of television and radio for decades...yet we remember the tag line;

"The Campaign of Bottled Beer" - Miller used this slogan for years and years abandoned it and this year brought it back...for good reason;

"A Diamond is Forever" - DeBeers debuted this way back in 1948 and they are still using it because...it works;

"Breakfast of Champions" - Who doesn't know this 1930's Wheaties slogan;

"It's the Real Thing" - CocaCola hit it out of the park with this from 1970;

"Say it With Flowers" - This will surprise you, the slogan dates back to 1917!

You get the idea... True, each one of these slogans had real dollars behind them to push the idea and the brand. Maybe your business doesn't have that sort of advertising budget but maybe you don't need all that cash to accomplish much the same thing.

Think of your value proposition and what you bring to your customers and then put that in words. Not a bunch of words but short and sweet. We know of a law firm that has the tag line, "We get things done!" because the number one complaint complaint among legal clients is that far too often law firms don't get things done and clients have to wait...and wait. The firm went so far as to register the slogan and they use it...everywhere.

Find your value proposition and then repeat it...often and everywhere. The goal is to have your customers hear or see those words and identify you and your unique value. 

It very well could bring you...repeat customers.


National Small Business Week

All this week, in the United States, there is a celebration of National Small Business Week. Since 1963 the federal government has set aside a week for a Small Business Week Imagecelebration that is critical to our economy.  A few Small Business Facts:

  • There are roughly 29 million small businesses in the U.S. which account for 54% of all sales in this country;
  • Small businesses provide 55% of all jobs in the U.S. and 66% of all net new jobs;
  • There are 600,000 franchise operations here that employ over 8 million people;
  • The American small business sector occupies nearly 50% of all commercial space up to 34 billion square feet.

Astounding yes?

Many, if not all, of our NTPDA Regular Member Businesses would fall under 500 employees so, this week is also your week.  What can you do to take part in Small Business Week?  Some thoughts:

  • Share Your Story - Contact the local newspaper, radio or television station. Let them know this is National Small Business Week and share your small business story. Take a moment and share what your small business means to your employees and customers and how money spent with you stays in your local community. Believe us, reporters are looking for stories they can use all week long;
  • Get Social - Grab the National Small Business Logo from this post and share it on your social media channels...and tell your story there as well;
  • Say Thank You - Remember your customers...they are the people that keep your business in business. Post a note on social media, send a note to customers, enclose a note in your shipping items...let people know how important they are to your small business;
  • Email the Message - Send out a coupon or at least a thank you reminding your email list that this is National Small Business Week...many of your customers are also small businesses.

Happy National Small Business Week!

 


Online Sales Smash Retail Sales

For years many of our National Tractor Parts Dealer Association members found value in adding e-commerce to their sales efforts. Sure, it was a difficult Online Add to Carttransition and it cost money to staff call centers and online chat professionals but it has paid off because online sales are crushing traditional retail efforts. How do we know?

Let's look at one example...Wal-Mart. 

Retail giant Wal-Mart reported solid fourth-quarter results last week with the U.S. business producing another quarter of comparable-sales growth. But the star of the show was e-commerce. Get this, U.S. online sales for Wal-Mart soared by 29% year-over-year, an acceleration driven by the company's investments in the acquisition of Jet.com. E-commerce is still small relative to Wal-Mart's brick-and-mortar operations, but that won't remain true for long.

According to the Department of Commerce in 2016 total e-commerce sales in the United States rose by 15.1%. And that is far faster than the overall 2.9% growth in total retail sales.

We understand that our members are not Wal-Mart however the trend is clear. Your customer is just as likely to come from five states away than five miles away and those numbers will continue to grow. Your challenge is finding a way to build your digital business while continuing to serve your local consumer. It can be done and many of our members have been very successful in their marketing efforts.

If you would like to share your thoughts...please do!

 


A Perfect Storm for Used Parts?

A "perfect storm" may be brewing in farming communities that could have a direct impact on the used agricultural parts industry. In a report published by the Perfect Storm Road USDA this month we learn that, once again, farmland values in the "Farm Belt" have slipped. Lenders have seen another 2% drop in the value of an acre of farm ground. The reason is low commodity prices which, in Iowa alone, will cost farmers $2 billion in income this crop year. The other issue is the rise in oil prices. In just the past week we've seen a barrel of crude go from near $40 to knocking on the door of $50. We are all aware that agriculture uses an abundance of petroleum products from fertilizer to fuel.

All of this, if we pay attention, may signal an opportunity for the used, rebuilt, re-manufactured parts business.

When farmers see the economic reality of lower prices and higher inputs they begin to re-think their spending patterns. If, for example, they can save several thousand dollars on repairs this fall it's money in their pocket.

This has a direct impact on members of NTPDA if we start telling our story. Farmers have long been independent do-it-yourself experts. And when they realize the economics of doing business with you...you are more likely to increase your business.

But, they have to know about you and how you can help so here are three things you might consider over the next several weeks.

  • Share the Story - If you are using social media you should start telling your story about being an independent business who can assist the agricultural community through this economic downturn;
  • Your Website - If you have, and you should have, a call to action on your website you should use that space to highlight the savings and benefits of doing business with you and how you can provide high quality service at lower prices. If you have a business blog (and you should) consider pointing that call to action to the story about how you can help;
  • Media Connections - We all have local newspapers or radio stations. You should consider writing a quick piece about the economics of the farm economy and then pitch that to the media outlets. They are always looking for solid stories that impact their listeners or readers.

You have an excellent story to tell and people are seeking answers.  Go get 'em!


Using All the Tools

We enjoy finding news about our NTPDA Members and when we were checking the Internet came across this great article from The Detroit News about our
Steiner Logoassociate member Steiner Tractor Parts.  If you want to go and read the article go ahead but promise to come back!

What we liked about this was how well the article focused on the lifestyle of repairing old tractors and how that hobby has grown into a huge business: "What started as a four-page flyer...has grown into a 616 page phone-book size catalog..."  This is also a great example of something called "Earned Media" or sharing a story with reporters and then following up to make sure it's carried.  Remember this is in The Detroit News, not a rural publication but valuable in helping them build their brand.

And that's not all. A visit to the Steiner Tractor Parts website told us their crew is using all the marketing tools they can to increase their "findability". From Pinterest (Yes...Pinterest!) to Facebook and YouTube our friends at Steiner understand that marketing to multiple segments of the community pays off.

We just thought you might find it interesting and helpful as you continue to build your online and in person business.

Hope you had a fantastic Independence Day Holiday!


Paying Attention to your SEO?


SEO ImageThe world, it seems, buys from the computer. If not making the direct purchase from the computer we, at least, go to the Internet to find where we can buy an item. The Total Retail Survey of 2016 looks at the buying habits of consumers and in the United States and Canada 40% and 38% respectively make decision purchases based on product and supplier reviews.

But, first they have to find you.

We just completed a quick study using five different computers that have had zero interaction with agricultural parts. In other words the words "Ag", "Tractor" and "Parts" were never used in any product search. We know because we picked people without any connection with agriculture. In each test we asked our subjects to do a search for "Ag Tractor Parts" just to see who and what popped up.

The good news is that several National Tractor Parts Dealer Association regular members showed up on the first page of the search. There were also paid advertising on the first page and that varied from computer to computer. 

The bad news is that many of our members did not make the first, second or even the third page of the search. What can you do to improve your ranking and "findability"?

  • Paid Google Ad Words - You can pay for keywords and that investment will drive your search results but, frankly, it's a gamble;
  • Review Your Home Page - If the wording on your home page has not changed in some time the "search bots" look at that and think, "Nothing new here, let's move on!" It's critical that you alter, at least every month the wording on your home page and your "About Us" page. It will help get you found;
  • Social Media Interaction - If all you are doing is Facebook it is not enough. It helps but remember, you are limited to your "Likes". To reach out further you'll have to invest in other platforms. You could start to Instagram parts tractors, combines and people you work with. You could do SHORT YouTube videos of a delivery or a parts tractor or a burned combine it all matters and making sure you have keywords in your description helps;
  • Do a Blog - What better way is there for people to learn about your "back-story"? Tell about your founding, your experience, your customers...it all adds up.
  • Don't Just Broadcast - If you do Social Media don't just broadcast your message but interact with others. Ask questions, do a poll, have some fun. People don't always want to be "sold" they just want to be human and interact.

Hope this helps move your SEO and your website ranking.

 


Want To Make A Bet?

You Can’t Build A Business From Your Couch Gut on Couch

Coming up in Kansas City you’re going to receive REAL VALUE for your Membership in NTPDA and REAL VALUE with the Marketing Masters Bootcamp. So, why is this different and what can you expect?  Glad I asked. 

Want to make a bet?  

Understand that never have I sold a tractor part. Never! However my bet is that I can sell it or a thousand other products/services better than you and grow a business faster. How can that be true?  Because I understand there are THREE ways to grow a business…any business: 

  • Drive potential customers using a purpose driven marketing mix;
  • Improve existing sales techniques that convert lookers into buyers;
  • Extract more revenue from each of your existing customers.

There it is, three things you’ll learn to do during the Marketing Masters Bootcamp in Kansas City in January.  A program that sells for $500 per person at seminars across the nation…yours FREE with your registration to NTPDA16. 

You can stay home and do the same old thing that boosts sales by (maybe) six to eight percent or you can come and learn proven methods that can, if you work it, boosts your bottom line by thirty to fifty percent. 

If you click here or on my friend on the couch you'll still save money on your registration!

It’s your call...See you in Kansas City!

 


Tick, Tick - Don't Blow $75

 

Click Mr. Money to get to the Early Bird Registration Page!
Hey, It's TIME!
In a couple of days you'll lose your chance to save $75. So? So, what can you buy with $75?  We crunched some numbers and found that seventy-five bucks buys:
See that seventy-five bucks is worth it but you've got to register for the Annual Meeting and Trade Show before November 30th!
How do you do that?  Easy!  Here is your LINK to the Early Bird Registration.  Join your friends (we'll share those  names soon) who have already registered AND saved $75!
One Other Thing!
Along with saving money on registration this conference and trade show is proving to be one of the best business events you could attend. There's a focus on business growth, sales...and fun. What could be better?
Here's that Link to Early Bird Registration and if you've got a few bucks left over from the $75 you saved...buy us a beer?
See you in Kansas City!

It's Time to Save Money!

The month is going by quickly and that means the opportunity for NTPDA Members to save some money is Man Throwing Moneyalso fading.  The Kansas City Annual Meeting and Trade Show promises to be one of the best values we've ever provided. Each day of the event is full of useful information and step-by-step ways to help you increase your business revenue.

From networking tools to a full fledged seminar on increasing business income the trip to Kansas City is going to be exciting.

Something that you may not realize...your association has been working for months on the programming. We've not hired expensive talent that will charm you with stories but we have reached out to professionals who have been working on the program for months.

And you get it with your registration.  Oh...and save some money if you register before November 30th. So, don't wait...put some money in your pocket by registering early and then build your business to higher levels with the information and take-a-way products you'll receive in Kansas City.

Oh...did we mention...fun?

Here, once again, is the link for Early Bird Registration.  Go on...click through.

Thanks for reading and we look forward to seeing you in Kansas City!


More Value - More Sales

When you buy something your hoping the product or service will bring value to the transaction. That's true for everything from a pair of jeans to your NTPDA Membership. We get it.

Over the past year we've been developing programs and tools that will add real value to your membership.  One of those is described in this brief video.  Have a look:

 

Imagine driving home from Kansas City with a tool that can boost your bottom line by 30%. No gimmicks, no sales push...just money in your pocket because of the real value your membership and attending the Annual Meeting and Trade Show will bring you.

Here's a link for your early registration...see you in Kansas City!