Member Benefits

The Power of Repeating Stuff

Who doesn't like repeat customers? Who doesn't like being told...a couple of times...that you've got a great logo or uniform or...heck a Man hay bale microphonehaircut? Just as much as we enjoy repeat customers and repeated complements so too should we learn that when we repeat something over and over it has real power.

In marketing and advertising it is what is called "Top of Mind Awareness". Making sure your product or service is at the top of mind when it comes to buying what you are selling. "One and DONE" doesn't cut it. It takes an effort to make sure you repeat your message over and over.

Here are a couple of examples and while they are for national brands we think you'll get the message:

" Winston Tastes Good Like a Cigarette Should" - Winston has been of television and radio for decades...yet we remember the tag line;

"The Campaign of Bottled Beer" - Miller used this slogan for years and years abandoned it and this year brought it back...for good reason;

"A Diamond is Forever" - DeBeers debuted this way back in 1948 and they are still using it because...it works;

"Breakfast of Champions" - Who doesn't know this 1930's Wheaties slogan;

"It's the Real Thing" - CocaCola hit it out of the park with this from 1970;

"Say it With Flowers" - This will surprise you, the slogan dates back to 1917!

You get the idea... True, each one of these slogans had real dollars behind them to push the idea and the brand. Maybe your business doesn't have that sort of advertising budget but maybe you don't need all that cash to accomplish much the same thing.

Think of your value proposition and what you bring to your customers and then put that in words. Not a bunch of words but short and sweet. We know of a law firm that has the tag line, "We get things done!" because the number one complaint complaint among legal clients is that far too often law firms don't get things done and clients have to wait...and wait. The firm went so far as to register the slogan and they use it...everywhere.

Find your value proposition and then repeat it...often and everywhere. The goal is to have your customers hear or see those words and identify you and your unique value. 

It very well could bring you...repeat customers.


Scholarships - Giving Back

Each year the National Tractor Parts Dealer Association (NTPDA) awards college scholarships to a group of deserving young people. Each Diploma Scholarship recipient was vetted by our Scholarship Committee made up of Carol Russell (Abilene Machine), Brian Kitch (Bates Corporation), Linda Benton (Southeast Tractor Parts, Inc.) and Paul Dyke (All States Ag Parts). Allow us to introduce you to our Scholarship Award Winners for the 2017-2018 Academic Year:

Andrea Blankespoor - Andrea is pursuing a degree in nursing at St. Luke's College and was sponsored by member corporation A & I Products;

Connor Brinton - Connor is seeking a degree in business at Indiana University of Pennsylvania and was sponsored by member corporation Hoober, Inc.;

Alexis Fabian - Alexis is at the University of Northern Iowa seeking a degree in education and was sponsored by Worthington Ag Parts;

Angela Good - Angela is working toward a degree in business administration and management at Millersville Univerity and was sponsored by Hoober, Inc.;

Matthew Kennedy - Matthew is at Indiana Purdue - Fort Wayne studying civil engineering and was sponsored by TTP-Diesel Power & Machine;

Dorea Lauer - Dorea is at Fox Valley Technical College working toward an Associates Degree and was sponsored by All States Ag Parts;

Lexee Lemler - Lexee is working toward a Doctor of Pharmacy degree at Manchester University and was sponsored by Bates Corporation;

Jamin Manus - Jamin is at Hawkeye Community College where he is working toward a degree in agriculture. Jamin was sponsored by A & I Products.

Once again, thank you to our Board the Selection Committee and congratulations to our scholarship winners!

 

 


The Value of Membership

One of the benefits of being a member of the National Tractor Parts Dealer Association is our Scholarship Program. Since 1992 NTPDA has been awarding Diploma Scholarshipcollege scholarship funds to deserving students of our members. To date your association has delivered 510 scholarships with a value of $461,250.

Think of that for just a moment. We have been able to impact the lives of several hundred young people because the NTPDA Board has seen the value in sharing our good fortune with our member families. It's called a return on investment.

True, you can invest in a host of other groups but here, at the National Tractor Parts Dealer Association our mission is to provide our members with service, value and business training. It's what we do on a daily basis.

This year NTPDA has awarded nine scholarships at $1,000 each. NTPDA kicks in $750 per student and the sponsoring member adds $250 to hit the one-thousand dollar mark. Be looking for our Summer Bulletin for the names of our scholarship winners.

We're proud to be able to help train the next generation of business leaders and grateful that you and your business are part of our continuing effort to offer concrete reasons for membership.

Don't you think this is something we should share with others?

 


Doubling Our Membership

Over the weekend several of us were talking about membership, the life-blood of any organization including the National Tractor Parts Dealer Association. It Join us imagecame to us that there are three things any organization must do to recruit and retain members:

  • Let Perspective Members Know You Exist
  • Provide Value for Membership
  • Ask 

Of the three NTPDA does a bang up job of providing members with value. Our website lists nearly two-dozen benefits. We also are pretty good at providing an opportunity to network, sell and learn during our Annual Conference and Trade Show. And, we're always here to help boost our members through our social media efforts.

Where we fall down a bit is in letting perspective members know we exist, sharing the benefits and making the ask. Sure we share information among our existing members through a wide variety of means from blogging to emails the quarterly NTPDA Bulletin. But, that is sort of like an echo chamber...we're talking among ourselves. For retention that is important but what about...growth?

The former Membership Committee had some ideas including outreach efforts, inviting potential members to our Annual Conference and reducing first year dues. Maybe it's time to ramp up the "Idea Machine" again...

Or what if each of us asked another supplier or a competitor to join our ranks. If we all committed to asking one additional person or company to join us and clearly laid out the case for value we could double our membership by January.

Perhaps it's something to ponder but more importantly just...do.

We'd love to hear your thoughts. Shoot us an email or comment here on the blog.

Thanks for reading and thank you for your membership!


NTPDA Scholarships!

Diploma ScholarshipOne of the benefits to being a member of the National Tractor Parts Dealer Association (NTPDA) is that the association offers some generous scholarships to deserving students who are members, employees of members or dependents of members or employees who are planning to enroll full-time (12 or more credit hours) at an accredited college or university for the 2017-2018 academic year.

Details and the Scholarship Application for download can be found here.

Completed applications must be returned to the NTPDA office by Wednesday, March 15, 2017. Please share this information with member, family members and employees.

Becoming a member of the National Tractor Parts Dealer Association does have it's benefits and good luck!

 

    


So, How Did We Do?

By all accounts you had a great time and you learned so very much. We call that adding value to your San Antonio Grouping for Blog Use membership. But don't just take our word for it. Here is what some of our members had to say about #NTPDA17 in San Antonio:

Terri Stevens - Tractor Barn

"I have to tell you it was fantastic. Of course I love seeing everybody but what was so good for me and our company was some of the new displays in the trade show. Because we are a Mahindra dealer it was great to meet a new parts supplier. That made the trip worthwhile for me. The training was also excellent. Mel and his ideas about hiring the right employee first was something I really needed to hear. And, because I need help, Crystal and her training on social media was excellent. You know, I really wish we could have had even more training and education because that's what we really need."

Mike Winter - Worthington Tractor Parts

"We took hard goods for the trade show and it was excellent. Our goal in going to the NTPDA Annual Meeting & Trade Show is doing business and I can tell you we did a pot full of business. If only I had been feeling better it would have been off the charts. But, spending a day or two down with a lousy cold and maybe the flu took me out. Next year!"

Phyllis Cox - NTPDA

"Time, I wish we had more time. DJ was so very entertaining, Mel kept everyone involved and Crystal had lots of information about social media especially LinkedIn. One hour just wasn't enough for her to cover, in detail, all the things our members wanted to hear.  Of course the social events were great but I too, like Mike, came down with a nasty cold. Drat!"

Linda Benton - Southeast Tractor Parts

She gave us a one word response when we asked. "#1 Fellowship!" We'll take it!

Dan Waters - Waters Tractor 

"Great time at the NTPDA with a great group of people. And of course a special thank you to Atlantic!"

Jeff Griggs - All States Ag Parts

"I think the training was outstanding and the piece on hiring was so valuable to us that we started to implement some of those items as soon as we returned. The entire event was well worth our time and effort."

So, how did we do?  As always we're interested. You can hook up with NTPDA on Facebook here and our Twitter Stream is @NTPDA!

Thanks for reading and we look forward to hearing more from you! 

 


How About a Checkup From the Neck Up?

Doctor FunnyEveryday our NTPDA Members go to work making life better for their customers and employees. That, at least, should be the goal because when we are "other focused" we all get what we want.

So, how can your association make your life/business better?  That is constantly the focus of our Board of Directors and staff and we think, based on your response to some recent polls, we may be on target.

Next year we'll gather in San Antonio to offer your business a "checkup from the neck up". We'll help you take a hard look at current business practices and ask you what you think has worked and what might need work. We'll spend time on marketing, social media, sales, employee recruitment and retention. We'll listen to what you've done and offer some tips on how you might change some tweak some things to boost your level of happiness.

Sure, we'll have fun and have the opportunity to enjoy the company of our family and friends but we also want to deliver value for your membership and we, honestly, want to help your business get better.

We're looking forward to doing that business checkup in San Antonio and be watching for registration information soon!


Membership - Why Not?

Join us imageBecoming a member of the National Tractor Parts Dealer Association is easy...if you meet specific guidelines which are in our organizational by-laws.  We have two categories of Membership.  Ready?

  • Regular Members are those corporations, partnerships, and individual businesses whose main business includes the distribution of recycled tractor and equipment parts;

  • Associate Members are manufacturers and wholesale suppliers and those who provide products and/or services to the Regular Members.

So, you can be in the business of selling recycled tractor and equipment parts OR be a company who provides products and/or services to folks who are Regular Members.

So, what's the VALUE in becoming an NTPDA Member?  Glad you asked because there are many right here. On top of the realization that taking advantage of even just a couple of our benefits you will offset the cost of membership...easy.

Let's DO THIS...here is the application page for membership. We'd love to have you join us in San Antonio in January and get to know you between now and then.  

Thanks for reading and for joining the National Tractor Parts Dealer Association!

 

 


Did You Make It!

Today Image

Today is the Day!

Hey! Now that our "Turkey Induced Coma" is history we want to remind you that TODAY is the final day to save $75 on your registration for our Annual Meeting/Trade Show & Sales Training event in Kansas City! You can click the TODAY image above to get to our registration page!
 
No excuses now...we'd love for you to join all of your friends and save some money at the same time! 
 
Thank You Early Birds!
 
If you sign up today, here is the link, you'll join these "Early Birds" who figured..."Sure, seventy-five bucks is seventy-five bucks!":
  • Abilene Machine, Inc. (Doug says, "Yes, yes I did save $75 per registration!")
  • All States Ag Parts (His Highness shall grace us with his bad self & others!)
  • Allied Information Services (We need to send you the video with Eric!)
  • Alto Products
  • Area Diesel Service
  • Atlantic Quality Parts
  • Gap Tractor Parts
  • Hoober, Inc. (So do you know WHERE they are from? We need that story!)
  • Insight Advertising, Marketing & Communications (Sorry, we HAD to let them back in...)
  • Kern County Tractor Parts
  • Leaders Salvage (Glen is coming! Glen is coming!)
  • Mac Tractor Parts
  • Maxiforce (Story is they are bringing warm weather!)
  • Mylex International (Bringing the bird?)
  • Northern Radiator
  • Parts Express
  • Reliable Aftermarket Parts (Beaver Hat Bill coming?)
  • Reubicon International
  • Rock Valley Tractor Parts (Ask about Lance Armstong!)
  • Schaefer Enterprises
  • Southeast Tractor Parts (All the way from South Carolina!)
  • Sparex
  • Sturgeon's Corner
  • Wengers of Myerstown (See their cool videos?)
  • Worthington Tractor Parts (We're still talking about our great visit!)
See anybody NOT on the list?  Do them a favor and give them a call!  Help some friends save some cash today!

So what are you waiting for?  Not only will you save $75 by clicking here and registering you'll also be part of a new, re-designed sales and marketing event, we're calling it Boot Camp, that promises to boost your bottom line by 30 - 50 percent!
 
How is that for value?
 
Thanks for reading and get clicking.  Operators arestanding by to get you registered!
See you in Kansas City!

Tick, Tick - Don't Blow $75

 

Click Mr. Money to get to the Early Bird Registration Page!
Hey, It's TIME!
In a couple of days you'll lose your chance to save $75. So? So, what can you buy with $75?  We crunched some numbers and found that seventy-five bucks buys:
See that seventy-five bucks is worth it but you've got to register for the Annual Meeting and Trade Show before November 30th!
How do you do that?  Easy!  Here is your LINK to the Early Bird Registration.  Join your friends (we'll share those  names soon) who have already registered AND saved $75!
One Other Thing!
Along with saving money on registration this conference and trade show is proving to be one of the best business events you could attend. There's a focus on business growth, sales...and fun. What could be better?
Here's that Link to Early Bird Registration and if you've got a few bucks left over from the $75 you saved...buy us a beer?
See you in Kansas City!