Digital Communication

Planning Ahead for Mobile

Over the past several weeks your NTPDA Board and Staff have been busy putting together our agenda for the 35th Annual Conference and Mobile AL CrowdTrade Show which will take place in Mobile, Alabama between January 17th and 20th of next year. (Plenty of time for you to get your flight arrangements, right?)

Along with our many social events we've got some great training and education planned. Here is a quick rundown:

"Going Beyond the Brand"

Coming back to NTPDA is one of our favorite and fun professionals! For those of you who have been with us for several years you may remember that Karen McCullough spoke to our group while we were in Florida. Gosh, has it been that long? Always entertaining and always enlightening Karen will share her thoughts about "Going Beyond the Brand". What does it really take to create a lasting and positive customer experience and what is the impact of making sure your customer engagement is positive. That is what some call your exterior brand. However, also important is your "interior brand". Making sure the people who work for and with you are able to extend a positive brand message in everything they do. Why? It all matters. 

Mobile AL Night ShotKaren will give you solid tips and ideas of how you can polish both your external and internal brand. Both are critical when considering profit potential.

"Online Excellence"

We all know it...but do we pay attention to our "digital brand"? Joining us in Mobile will be Nicholas Longtin and Sydney Franklin from Arcstone. They will help you understand how to create a website that connects with your target audience and does more than just "sit there". There are many factors that go into web design from the way consumers read the content to the way consumers can now interact with your business. And, when you understand that first impressions matter, it's important that your website sends a positive and clear message the moment a customer makes a connection.

The "how" and "why" of website marketing. Yet another piece of valuable information you can take home and work on right away.

We hope you'll block out the dates and join us for an exciting adventure in January! 


You Should Be Very Afraid!

It is Halloween and the spooks are out...no really! But if you are fearful of ghosts that is nothing compared to missing the National Tractor Parts Dealer Annual Man Shock Meeting and Trade Show. Missing that adventure should really send shivers down your spine!

We'll be headed south to Corpus Christi, Texas in January and there is no time like the present to make plans to attend. We've got some frightfully dynamic events in store including our great headquarters hotel the Omni Corpus Christi. Check it out by clicking on our special page...go ahead and the price won't scare you away!

In addition to a great location we've got a boiling cauldron of great information to help you better run and manage your business! 

  • Richard Flint on Embracing Change - Folks are often scared by change but it's coming any way. Richard will offer up "Six Steps to Embracing Change" in our first session on 18 January.
  • Crystal Washington on Advanced Digital Marketing - She's baaack! Crystal was with us last year and you enjoyed her so much she is back for a second round of training. This time she will be helping you better understand the best methods of using digital (think computers and smart phones) marketing. She will also be presenting on 18 January.
  • Got the Right People? - Richard Flint joins us for an afternoon session that same day and talks to us about hiring smart and retaining well. We all know how difficult it is to find the RIGHT person for the job. Richard will help take the horror out of the effort.
  • Got Skills? - Then on the 19th Richard is back with "Mastering the Five Skills for Effective Leadership". What skills are necessary to be able to get people to their most productive level? He'll have the answers!

Don't miss out on this fantastic training...it ain't at all scary!

One other thing:  "Knock, knock" (Who's there?) "Booo!" (Booo who?) "Don't cry it's Halloween!"

Thanks for reading...see you in Corpus Christi! 

 

 

 


Now Is The TIme!

San-antonio River WalkThe National Tractor Parts Dealer Association Annual Conference and Trade Show may be three months away but NOW is when you can register for the San Antonio Experience! Registration is now open and you can get there by following this link

So, what have we got planned for you besides a great time in the city that boasts the Alamo? Plenty! From our opening reception to our educational seminars your association has put together a valuable and worthwhile event. Sure we'll be seeing old friends, talking business but there is more. We're prepared to offer seminars that will give you solid tools you can take back home and put to work right away. From sales to human resources to a better digital understanding of marketing...we've got the experts on board.

Save money and time and register today while the prices reflect some genuine value.  This is your professional trade association and we look forward to seeing you in San Antonio January 19-21. 

Two other things:  If you use Twitter the hashtag for this year is #NTPDA17 and you can follow along on new announcements and who else is talking about San Antonio. Finally here, once again, is the link for your registration.

See you #NTPDA17 in San Antonio! 


NTPDA and Social Media

Social Media HandsPerhaps you have noticed an uptick in our social media efforts. That's because we've refined some search items and we've been reaching out to more and more members as well as potential members.

Part of the future success for the National Tractor Parts Dealer Association is going to rest with how well we share the value of membership. While it's true that, when we get together, we have a great time it is also true that your association leadership is attempting to help you become more successful. We do that by sharing topical news items, links to new sales ideas, marketing advice and member to member sharing.

So, here is something you can do for us...get social.  

If you are using social media: Twitter, Facebook, Instagram, YouTube make sure you hit us up as well.  Let us know what you are doing. Share with us your news. Tag us in your posts and let us use the power of social media to help promote the work you are doing.

Search for us on Facebook: National Tractor Parts Dealer Association

And on Twitter we are @NTPDA

Together we can make an impact and make a difference.


That Communication Thingy

NTPDA SM Images1 WebOver the past several months we've been more active on the NTPDA Facebook Page and other social media outlets.  Yes, we're on Twitter! And, we've been watching what our members have been posting, sharing and communicating. It's really exciting to see the way in which we keep up with each other...members and guests.

Go ahead and click on any of the photos here to catch a larger image.

We've really enjoyed reading the Antique Tractor Blog from Steiner Tractor Parts and watching the videos "Wrenching with Rachel".  Good stuff and they get all kinds of traction.

Southeast Tractor Parts has been posting flowers on their Facebook Page. Different but effective.

The photography coming out of our friends at Combine World has been stunning. Great use of the camera for #Plant15!  Here's a sample from this weekend.  Combine World Photo May 2015

Oh, #Plant15?  That's the Hashtag we've been following and posting to for the 2015 Planting Season.  You just plug #Plant15 into your Twitter Search or Facebook Search and BAM you'll see what folks have been posting. Interesting stuff.

Our friends at Reliable Aftermarket Parts have Beaver Hat Bill and that's always a hoot to read.  Where he gets this stuff is beyond us.

So many of you posted thoughtful images and words for Memorial Day and that meant so much to so many.  Thank you.

Our friends from Mylex International have this "Pirate Thing" down. Every time we Mylex Pirate Photosee a post it makes us want to run out, grab an eye patch and shout "Arrrrrrrrrr!!"

Wengers of Myerstown have been searching through some old photos and it's always fun to see family members from long ago....and not so long ago.

Speaking of photos we can always count on our friends from Fastline to share some worthwhile images on Twitter and on Facebook.  Nice job.

Hoober Inc. is into Throwback Thursday Photos and they are a great addition to their social media efforts.

And, of course there are many, many more.  If you've got a few spare minutes (with all this rain out there no doubt you do) and you've got a Facebook Page or a Twitter Account go ahead and search for some interesting communication pieces from our family of members.

Congratulations for sharing interesting stories, photos and events. Nice work out of you!

It's how so many communicate!