Canada

Paying Attention to your SEO?


SEO ImageThe world, it seems, buys from the computer. If not making the direct purchase from the computer we, at least, go to the Internet to find where we can buy an item. The Total Retail Survey of 2016 looks at the buying habits of consumers and in the United States and Canada 40% and 38% respectively make decision purchases based on product and supplier reviews.

But, first they have to find you.

We just completed a quick study using five different computers that have had zero interaction with agricultural parts. In other words the words "Ag", "Tractor" and "Parts" were never used in any product search. We know because we picked people without any connection with agriculture. In each test we asked our subjects to do a search for "Ag Tractor Parts" just to see who and what popped up.

The good news is that several National Tractor Parts Dealer Association regular members showed up on the first page of the search. There were also paid advertising on the first page and that varied from computer to computer. 

The bad news is that many of our members did not make the first, second or even the third page of the search. What can you do to improve your ranking and "findability"?

  • Paid Google Ad Words - You can pay for keywords and that investment will drive your search results but, frankly, it's a gamble;
  • Review Your Home Page - If the wording on your home page has not changed in some time the "search bots" look at that and think, "Nothing new here, let's move on!" It's critical that you alter, at least every month the wording on your home page and your "About Us" page. It will help get you found;
  • Social Media Interaction - If all you are doing is Facebook it is not enough. It helps but remember, you are limited to your "Likes". To reach out further you'll have to invest in other platforms. You could start to Instagram parts tractors, combines and people you work with. You could do SHORT YouTube videos of a delivery or a parts tractor or a burned combine it all matters and making sure you have keywords in your description helps;
  • Do a Blog - What better way is there for people to learn about your "back-story"? Tell about your founding, your experience, your customers...it all adds up.
  • Don't Just Broadcast - If you do Social Media don't just broadcast your message but interact with others. Ask questions, do a poll, have some fun. People don't always want to be "sold" they just want to be human and interact.

Hope this helps move your SEO and your website ranking.

 


NTPDA on The Air


Scott Jeff Tom NTPDA 19 July 2014Recently three of our board members from the National Tractor Parts Dealer Association were interviewed for a segment to air on Insight on Business the News Hour based in Des Moines, Iowa.

Michael Libbie, the host of the News Hour, is joined by board members (R to L) Scott Schelling of Rock Valley Tractor Parts, Jeff Griggs, All States Ag Parts and Tom Winkleblack, Schaefer Enterprises where they discuss the Summer Board Meeting as well as what the NTPDA is and who members serve. Here is that interview.   (Click to Play) or here:

Very nice! 


More Than Combines!


COMBINE IN THE SKYIt's a pleasure to highlight one of our National Tractor Parts Dealer Association (NTPDA) Member businesses. Meet our friends from Combine World!

Thirty years ago Combine World entered the salvage business with the goal of becoming a leading supplier of combine parts in North America. Over the years the business has evolved and now Combine World buys and sells a wide assortment of farming and construction equipment.

Combine World was created to serve the agricultural community and today farmers make up 80 percent of their business with OEM dealers and resellers making up the rest.  

Charlie Smith and his crew tell us they work hard on making sure they eliminate waste and excess so they can deliver four key benefits to their customers.  Charlie tells us that at Combine World there are four major realities that set them apart:

  • Real People - When you call Combine World you'll be able to speak to a real person...not a machine;
  • Product Knowledge - The folks you'll be talking to know their products and they'll be able to guide you, correctly;
  • Call Back - If they don't have an immediate answer to your questions they will call you back within an hour;
  • On Time Shipment - Nothing is worse than having to wait. Charlie says Combine World will ship on time.

And, if you want to visit online you can that 24/7.

Combine World supplies and supports the vital agricultural interests in Canada and North America. We were really impressed with the "explainer videos" posted on their home page.  Makes you feel as if you already know them.

Thanks for visiting and thank you to all our members!

 

 


Welcome!

We're the National Tractor Parts Dealer Association and while we're based Welcome in Texas our members come from all over the United States, Australia and Canada.  From one coast the another our members serve the agricultural and industrial world with high quality used, rebuilt and new parts.

We'll be using this blog to share information about the association, our members and the work that we do as a partner in feeding the world to building roads and bridges.

Nothing runs unless the parts on the machinery...work and our members, both regular and associate, are there to help you fix what's broken.  For nearly thirty years NTPDA has been there for farmers and construction workers.

Thank you for reading, getting to know us and the work we do.  Oh, and what do you think about the new (coming) website?  We call that...responsive! (Oh oh...we've let the cat out of the bag!)  Yes, coming soon your connection to us gets even better. You'll be able to access our site from any device and actually be able to use it. 

We think that's pretty neat!